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Plain Packaging: Billions at Stake for Consumer Brands

07 December 2017, 08:15–11:30 UK Time

Plain packaging regulations require producers to remove all branded features from external packaging, except for the brand name written in a standardised font, with all surfaces in a standard – often drab brown – colour.

Following the introduction of plain packaging for tobacco products and calls to extend the legislation to other sectors, Brand Finance has analysed the potential financial impact of such a policy on food and beverage brands in four categories: alcohol, confectionery, savoury snacks, and sugary drinks.

To apply plain packaging in these sectors would render some of the world’s most iconic brands unrecognisable, changing the look of household cupboards and supermarket shelves forever, and result in astronomical losses for the holding companies. 

Join us to find out the results of Brand Finance's latest research and discuss the impact of extending plain packaging legislation to food and beverage sectors.


08.15 - 09.00 Breakfast and Registration The Members' Lounge
09.00 - 09.20 David Haigh, CEO, Brand Finance Introduction of the Value of Plain Packaging Report
09.20 - 09.40 Toe Su Aung, Director, Elipe Discussion of the Impact of Plain Packaging
09.40 - 10.15 Panel Session and Q&A  
10.15 - 11.30 Coffee and Networking The Members' Lounge


07 December 2017, 08:15–11:30 UK Time
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David Haigh
Chairman and CEO
Brand Finance

David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).

Toe Su Aung

Before setting up Elipe, a specialist consultancy providing strategic government relations, corporate affairs and communications services, Toe Su spent 20 years working at British American Tobacco (BAT), where she carried out a variety of roles, including leading the legal and corporate affairs teams on IP protection and policy issues, as well as driving global strategies for addressing illicit trade. Toe Su has been active in the International Trademark Association (INTA) for more than 15 years, and was its president in 2013. Toe Su's corporate and INTA work has given her extensive experience of engaging on IP issues with governments, media and companies across all sectors. She is qualified as a solicitor in both the UK and Singapore.


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Brand Exchange 3 Birchin Lane London EC3V 9BW

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