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Plain Packaging: Billions at Stake for Consumer Brands

07 December 2017, 08:15–11:30

Plain packaging regulations require producers to remove all branded features from external packaging, except for the brand name written in a standardised font, with all surfaces in a standard – often drab brown – colour.

Following the introduction of plain packaging for tobacco products and calls to extend the legislation to other sectors, Brand Finance has analysed the potential financial impact of such a policy on food and beverage brands in four categories: alcohol, confectionery, savoury snacks, and sugary drinks.

To apply plain packaging in these sectors would render some of the world’s most iconic brands unrecognisable, changing the look of household cupboards and supermarket shelves forever, and result in astronomical losses for the holding companies. 

Join us to find out the results of Brand Finance's latest research and discuss the impact of extending plain packaging legislation to food and beverage sectors.


08.15 - 09.00 Breakfast and Registration The Members' Lounge
09.00 - 09.20 David Haigh, CEO, Brand Finance Introduction of the Value of Plain Packaging Report
09.20 - 09.40 Toe Su Aung, Director, Elipe Discussion of the Impact of Plain Packaging
09.40 - 10.15 Panel Session and Q&A  
10.15 - 11.30 Coffee and Networking The Members' Lounge



David Haigh
Founder and CEO
Brand Finance

David is the CEO and founder of Brand Finance plc. David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management then moved into the marketing services sector, firstly as the Financial Director of The Creative Business and then as Financial Director of WCRS & Partners. He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a director for five years.

David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010.

David has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.

Toe Su Aung

Before setting up Elipe, a specialist consultancy providing strategic government relations, corporate affairs and communications services, Toe Su spent 20 years working at British American Tobacco (BAT), where she carried out a variety of roles, including leading the legal and corporate affairs teams on IP protection and policy issues, as well as driving global strategies for addressing illicit trade. Toe Su has been active in the International Trademark Association (INTA) for more than 15 years, and was its president in 2013. Toe Su's corporate and INTA work has given her extensive experience of engaging on IP issues with governments, media and companies across all sectors. She is qualified as a solicitor in both the UK and Singapore.


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