To comprehend what smart engagement means, we need to first understand the shared mindsets of our audiences. It’s vital to recognise the fastest growing audience, the audience of the future as well as who the next generation will be. Additionally, it’s understanding who these audiences are and what encourages them to select certain products and services.
Dana Al Salem has more than 23 years’ experience in both tech and marketing. She has been at the forefront of digital media, innovation and design since 1993 when she co-founded Clockwork, a Stockholm based multimedia and award-winning agency that built the first interactive online platforms. In 1995 Dana became one of the founding members of Yahoo! Europe, implementing the rollout of 40 new online services.
Join us as we explore the different audiences that companies are currently engaging with and how they can focus on smart engagement.
| 18:00 - 18:30 | Registration & Welcome Drinks |
| 18:30 - 19:30 | Presentation by Dana Al Salem followed by a Q&A Session |
| 19:30 -21:00 | Networking & Cash Bar |