The Spear's Wealth Insight Forum is a meeting of minds bringing together a network of experts and professionals to share insights and explore the world of wealth in depth.
This year, Spear’s produced a series of special live Wealth Insight Forum online events, with interviews and panel discussions on the most important issues in the world of wealth broadcast to live audiences.
Alex Haigh, Technical Director at Brand Finance joined the programme to participate a panel discussion on the topic 'Understanding the UHNW Consumer' following the recent release of the Brand Finance Luxury & Premium 50 2021 Report.
A full recording of the virtual event is available to view here.
Alex is an all-rounder on all areas of valuation and quantitative market research but is a technical specialist in the assessment on the return on investment of different brand architecture and brand positioning options. Much of this experience has focused on identifying the brand structures, media investment, media mix and distribution channel management needed to minimise risk and maximise opportunity from any brand changes.
His other area of expertise is the use of market research and brand valuation for licensing strategy and transfer pricing having helped to set up brand licensing teams and structures with many clients.
He is a Chartered Accountant, Chartered Tax adviser and has completed the Advance Diploma in International Tax, with a specialisation in Transfer Pricing. He holds a dual degree in Economics and Environmental Policy from the London School of Economics and has completed training in Data Analysis and Marketing Strategy. He has worked internationally across all continents and in most sectors and now manages Brand Finance's teams and client work across Asia and Australasia.