14:00 - 15:30 CET
Sport is a powerful engine of the global economy, shaping perception, loyalty, and brand growth at scale. Join us with DP World for an in-depth discussion on the commercial power of global sport and the role of strategic partnerships in driving brand impact.
This session will include a spotlight presentation on newly commissioned Formula 1 research from Brand Finance, followed by a panel discussion with senior leaders exploring how brands can unlock value, build equity, and achieve measurable returns through effective sports partnerships.
Speakers include Dorothee Mathieu, Global Head of Brand, Partnerships & Sponsoring, Allianz; Daniel van Otterdijk, Chief Communication Officer, DP World; Matt Dennington, Co-Chief Commercial Officer, McLaren Racing and Jill Kouri, Chief Marketing Officer, HCLTech, with the discussion moderated by Alex Haigh, Managing Director, Asia Pacific, Brand Finance.
Doro began working in the sports business and built over 20 years of experience in the Financial Services and Telecommunications sectors, with roles at Allianz, Telefónica Germany & O2, and Deutsche Telekom. Expertise in brand mgt., marketing, and global partnerships, consistently combining brand and business with a passion for driving joint value creation in global companies.
Daniel is the Chief Communications Officer of Group Communications at DP World. He is accountable for building and delivering the Group’s communication and brand strategies, alongside managing stakeholder communications across DP World Group and across all communications disciplines. Daniel also advises DP World's Group Chairman and CEO, as well as the global leadership team, on all communications and brand-related matters.
Daniel is a seasoned communications specialist with a wealth of international experience spanning over 20 years across Europe, the Middle East, the Americas, and Asia. He has worked in various markets and industries including Energy, Oil and Gas, Medical, Retail and Technology. Prior to joining DP World, Daniel worked for Royal Dutch Shell for 17 years as a communications specialist, advising on corporate brand-building, reputation management and internal and external communications. He has served as a Non-Executive Director in the Communications industry.
Daniel has a BSc in Science from Victoria University in Wellington in New Zealand. He is a Dutch national, but has spent 12 years in New Zealand, and the last 18 years in the UK.
Matt Dennington is Co-Chief Commercial Officer (Partnerships) at McLaren Racing, a pillar of the commercial leadership team.
Following six years as a professional cricketer, Matt joined Red Bull in the UK to lead their Athlete Marketing and Sport Partnerships. Matt was responsible for leveraging top talent around cultural sporting moments such as the Olympics, The Ashes, and World Cups in Cricket, Football and Rugby Union, through fully integrated marketing campaigns.
In 2012, Matt joined Just Marketing International (JMI), a global leader in motorsports marketing, to maximise Diageo’s investment in Formula 1. In 2015 JMI were acquired by CSM Sport and Entertainment where Matt held the post of Head of Client Services and Business Development working across a variety of sports and B2C and B2B clients.
Matt joined the McLaren senior leadership team in October 2017 as Group Partnerships Director. Following McLaren Racing’s rapid growth into new series, Matt’s remit has expanded to oversee the retention and growth of partners across all the team’s racing platforms and McLaren Accelerator, a technical services capability exclusively reserved for partners. Also, Matt oversees the team’s licensing and digital functions, responsible for delivering brand growth through a holistic fan engagement programme.
Previously, Jill served for seven years as the Chief Marketing Officer, Americas, for JLL. Prior to her time at JLL, she spent 14 years at Accenture in various leadership roles, most recently as the global head of marketing for the $10 billion Products Operating Group. There she gained deep expertise in industry marketing, M&A and post-merger integration, and building and leveraging shared services operations.
A strong believer in the advancement of women in the workplace, Jill has been a long-time supporter of Dress for Success, serving on the not-for-profit organization’s advisory council. She was named a 2016 Woman of Influence by the Chicago Business Journal. Jill has a B.S. degree in journalism with a specialization in public relations from Bowling Green State University. She currently resides in Chicago with her husband and two children.
Alex is an all-rounder on all areas of valuation and quantitative market research but is a technical specialist in the assessment on the return on investment of different brand architecture and brand positioning options. Much of this experience has focused on identifying the brand structures, media investment, media mix and distribution channel management needed to minimise risk and maximise opportunity from any brand changes.
His other area of expertise is the use of market research and brand valuation for licensing strategy and transfer pricing having helped to set up brand licensing teams and structures with many clients.
He is a Chartered Accountant, Chartered Tax adviser and has completed the Advance Diploma in International Tax, with a specialisation in Transfer Pricing. He holds a dual degree in Economics and Environmental Policy from the London School of Economics and has completed training in Data Analysis and Marketing Strategy. He has worked internationally across all continents and in most sectors and now manages Brand Finance's teams and client work across Asia and Australasia.