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Talk and Q&A with Sarah Ashby

02 May 2017, 18:00–21:00

Marketing Effectiveness from a Commercial Finance Point of View

Sarah has spent a number of years working in Commercial Finance in FMCG and has a real passion for brands and marketing. She graduated from Oxford, reading Economics and Management, and went straight into a finance role at P&G. While at P&G Sarah qualified as a Chartered Accountant, and spent time working in a variety of different finance including UK Gillette finance manager, working on the Fusion launch. Sarah then went on to HJ Heinz to lead finance for the European Sauces business. After this role, a brief stint in financial control, and a 3G takeover, Sarah then moved to Pladis Global in 2015 (formerly United Biscuits) to head up the Commercial Finance and Revenue Management team. Sarah has recently relocated to Manchester to take on the Finance Director role of the McVitie's Cake, which is owned by Pladis Global. 

This is a must-attend for marketing and finance professionals to understand the commercial considerations of brand management and how finance professionals can play a more active role in managing brands. 

 

Programme

18:00 - 18:30 Registration & Welcome Drinks
18:30 - 19:30 Presentation & Q&A
19:30 - 21:00 Networking Drinks                                                       

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Brand Exchange 3 Birchin Lane London EC3V 9BW UK
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