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The Drum Live US

08 May 2024, 13:15–22:00 UK Time

08.15 - 17.00 New York Time

The Drum Live! Is a marketing experience like no other. Attend to connect with The Drum’s editorial team, industry leaders, and a vibrant community of marketers from global brands. Explore trends and innovations in technology, consumer expectations, and AI, setting the stage for the future of marketing with the leading minds shaping the industry.

Globally recognized digital and social commentator Gary Vaynerchuk will join senior marketers from The HEINEKEN CompanyBacardiTinderComcast AdvertisingUber Advertising, Brand FinanceKantar and more to be announced to discuss, debate and share insights on the key factors driving the marketing sector in 2024.

Laurence Newell, Managing Director - Americas at Brand Finance will be joining a discussion on the topic: Sustainability: Not just an add-on, taking a closer look at the strategies brands are adopting to promote environmental, social and economic issues around the world.

The Drum Live US takes place at One World Trade Center, NYC, on Wednesday, May 8, from 8.30 am onwards.

Click here for more information and to register for the event.

08 May 2024, 13:15–22:00 UK Time


Laurence Newell
Managing Director
North America

Laurence is a brand specialist and consolidated marketing services business developer with 26+ years of experience directing client engagements in brand-building disciplines encompassing valuation, B2B and B2C research, strategy, corporate identity, and packaging across numerous sectors and markets. With experience throughout Latin American and North American markets, Laurence serves as Managing Director for the Americas Region of Brand Finance, the world’s leading brand valuation and strategy consultancy. 

Laurence is a frequent contributor on marketing and branding topics in media outlets such as Bloomberg, and The Drum. Laurence is a representative for Mexico before the ISO Technical Committee responsible for reviewing the creation of a transparent, reconcilable, and repeatable approach to brand valuation, ISO 10668 on Monetary Brand Valuation, and participates in the US Marketing Accountability Standards Board (MASB), with Brand Finance.

Laurence holds an undergraduate degree from Southern Methodist University and a postgraduate degree from the University of Miami.



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One World Trade Center, 285 Fulton St, New York, NY 10007, United States

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