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Brand Finance South Africa Forum 2021: The Benefits of South African Brands to the Economy

24 May 2021, 13:00–14:00 UK Time

Each year Brand Finance values over 5,000 of the world’s biggest brands. The top 50 most valuable and strongest South African brands have been published in the Brand Finance South Africa 50 report annually since 2013.

The Brand Finance Africa team was joined by Michael Avery, Business Anchor at South Africa’s Classic FM, to discuss the findings of this year's study.

The interactive webinar also explored the theme ‘The Benefits of South African Brands to the Economy’, as we took a closer look at the relationship between South Africa's most valuable brands and the nation's  soft power.

Follow @BrandFinance on Twitter and send any questions and comments using the hashtag #BFSA50.

Watch the full recording of the event below:


14:00 - 14:05 SASTIntroduction by Jeremy Sampson, Managing Director, Brand Finance Africa
14.05 – 14.15 SASTAnnouncement of Brand Finance South Africa 50 Report Findings by Ben Baigrie, Senior Analyst, Brand Finance
14.15 – 14.25 SASTThe Importance of a Nation's Brand and Soft Power by Parul Soni, Associate, Brand Finance
14.25 – 14.35 SASTGuest Speaker Presentation by Michael Avery, Business Anchor, Classic FM South Africa
14.35 – 14.55 SASTPanel Discussion: ‘The Benefits of South African Brands to the Economy’, Moderated by Michael Avery, Business Anchor, Classic FM South Africa
14.55 – 15.00 SASTClosing Remarks by Jeremy Sampson, Managing Director, Brand Finance Africa
24 May 2021, 13:00–14:00 UK Time
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Michael Avery
Business Anchor
Classic FM South Africa

Michael Avery is a financial journalist and broadcaster with nearly two decade’s experience covering financial markets. First, with the late veteran financial columnist and publisher David Gleason, and most recently his daily business show, Classic Business, broadcast on Classic 1027 in Gauteng and Fine Music Radio in the Western Cape.

Avery edits the country’s premier private equity publication, Catalyst, and hosts the daily midday programme, Covid 19 Business Watch, on BDTV. He was the driving force behind the country’s first ever Water-Energy - Food nexus event, the SA Water, Energy & Food Forum (SAWEF).

He has also had forays into mass newspaper publishing with the now defunct Second Business and has a Dionysus like affection for all things grape.

Avery holds a B.A. Journalism from the University of Johannesburg

Jeremy Sampson
Executive Chairman

Jeremy is the managing director of Brand Finance Africa and has almost 50 years’ experience working in between London and Johannesburg in marketing, advertising, graphic design, public relations, reputation management and branding. He founded and was the Executive Chairman of the Africa operations of the international branding group, Interbrand until he stepped down in October 2014.

Jeremy himself was awarded the prestigious Financial Mail AdFocus Lifetime Achievement Award, in 2010 and holds over 100 design awards.

Today Jeremy consults/mentors/advises, sits on boards/advisory panels, writes and speaks and is very active in the media, including hosting programmes for Classic FM.

Parul Soni
Associate Director
Brand Finance

Parul leads the team of analysts and consultants behind Brand Finance’s annual Global 500, Nation Brands, and Global Soft Power Index studies. She has a wealth of experience in Business and Brand Valuation working across sectors, specialising in Nation Branding, Food & Drinks, and Utilities. She is an experienced research and data analyst with survey experience across a range of evaluation and research issues.

Parul has worked with a variety of clients such as GREAT Campaign and PromPeru. She has a BSc in Economics and Economic History from the London School of Economics and is a chartered global management accountant, CIMA.

Benedict Baigrie
Associate Director
Brand Finance

Benedict joined Brand Finance as an Analyst having prior experience in valuation, market research and analysis.

Benedict is a trainee management accountant and has worked on Brand and Business valuation projects serving global clients in sectors such as telecoms, semi-conductors, oil & gas and insurance.

He graduated from the University of Cape Town with majors in Economics and Marketing whilst further completing an (Hons) Financial Analysis and Portfolio Management.
Furthermore, Benedict conducts research and analysis for the Brand Finance league tables, with a particular focus on Insurance, Automobiles, Nation Brands and Football.


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