Look forward to the next edition of THE TIRE COLOGNE, taking place in June 2024. As the leading international platform for the global industry, THE TIRE COLOGNE is proud to present the whole world of tires, wheels, and rims.
Meet renowned exhibitors from Germany and abroad and get your business rolling!
The themes of THE TIRE COLOGNE 2024:
Join Ulf-Brun Drechsel, Lorenzo Coruzzi and Chenlin Tong, as Brand Finance present the inaugural report of the Top 25 most valuable Tyre brands, with expert insights and highlights surrounding the results of the ranking.
Ulf-Brün has over 30 years of international experience in media, marcom, advertising, brand identity, and management consulting to add to his most recent role as Country Manager D-A-CH and Executive Consultant at Brand Finance, located in Germany.
Brands have always been Ulf-Brün’s passion and profession. After returning to Germany from Venezuela, he started his career in 1984 with the leading German marketing agency Team/BBDO. He got relocated to the Chicago office to coordinate the European brand advertising for the Wm. Wrigley Jr. Co. out of Wrigley´s HQ. Back in Germany he worked for other famous international advertising agencies Saatchi & Saatchi, JWT and Scholz&Friends. In 1996, Ulf-Brün shifted from brand advertising into brand identity consultation and became the founding Managing Director of Landor Associates Identity Consultants and Designers in Hamburg (1996-2002) and Vienna (2000-2002) where he built up the two offices from scratch to a top five position in Germany and Austria. After leaving WPP, Ulf-Brün invested in 2002 into various firms, like BrandMerchand GmbH where he became MD and Chief Executive Consultant in 2004. In 2007 Ulf-Brün got assigned by TBWA to establish as MD the "The Disruption Consultancy" in Germany. As a result of cross-over business growth he also opened a branch in Hamburg for another Omnicom LoB, the New York based strategic branding firm Siegel+Gale, where he held the position as Executive Director EMEA.
As a cosmopolitan, Ulf-Brün has lived and worked in his career for several years in Caracas, Chicago, Budapest, Vienna, and Doha.
Lorenzo is experienced in valuation and brand strength analysis, and his expertise lies in brand architecture, portfolio management and brand extension projects. He specialises in the Automobile, Technology, IT and Telecom sectors Lorenzo is a qualifying management accountant, CIMA Adv. Dip. MA.
Chenlin is Manager and Head of China Business in Brand Finance London and experienced on Brand Valuation, Business Valuation, Brand Evaluation, Market Research Analytics and related work in the field. Chenlin has experience working in Tyres, Auto, Real Estate, Utility, Chemical sectors and has served clients worldwide. Chenlin joined Brand Finance as an Analyst in October 2018 after graduating from the University of Bristol with a Master degree in Finance and Investment. He is also a CFA chart holder and active member in CFA UK society.