For many, Donald Trump is a nightmare that became very real on the morning of the 8th of November 2016 following one of the most divisive election campaigns in US history. Conversely, many consider him to be a shrewd businessman with sound economic policies and America's saviour. Either way, Trump heads one of the highest-profile corporate empires in the USA of which the President himself has always presented a generous view. However, many prominent publications have projected less favourable reports and contested the claims about his own brand value.
To analyse this controversial brand we have David Haigh, CEO of Brand Finance speaking at Brand Exchange on Thursday 2nd March. David is a prominent and outspoken figure in the world of brand valuation, with a multitude of articles and interviews published on the subject. Join him for a talk followed by Q&A session where he will be discussing the value of Donald Trump's brand as well as how his presidency has affected the brand of the USA as a whole.
|18:00 - 18:30||Welcome Drinks|
|18:30 - 19:30||David Haigh, CEO, Brand Finance plc|
|19:30 - 21:00||Networking & Drinks|
David is the CEO and founder of Brand Finance plc. David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management then moved into the marketing services sector, firstly as the Financial Director of The Creative Business and then as Financial Director of WCRS & Partners. He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a director for five years.
David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010.
David has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.