For many, Donald Trump is a nightmare that became very real on the morning of the 8th of November 2016 following one of the most divisive election campaigns in US history. Conversely, many consider him to be a shrewd businessman with sound economic policies and America's saviour. Either way, Trump heads one of the highest-profile corporate empires in the USA of which the President himself has always presented a generous view. However, many prominent publications have projected less favourable reports and contested the claims about his own brand value.
To analyse this controversial brand we have David Haigh, CEO of Brand Finance speaking at Brand Exchange on Thursday 2nd March. David is a prominent and outspoken figure in the world of brand valuation, with a multitude of articles and interviews published on the subject. Join him for a talk followed by Q&A session where he will be discussing the value of Donald Trump's brand as well as how his presidency has affected the brand of the USA as a whole.
| 18:00 - 18:30 | Welcome Drinks |
| 18:30 - 19:30 | David Haigh, CEO, Brand Finance plc |
| 19:30 - 21:00 | Networking & Drinks |
David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.
David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.
David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.
David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).