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The Value of the Monarchy: From Annus Horribilis to Annus Mirabilis

20 November 2017, 18:00–21:00 UK Time

The 20th of November will mark the Queen and Duke of Edinburgh’s Platinum Wedding Anniversary. It will also be exactly 25 years since the Windsor Castle fire – the event that marked the nadir of the sovereign’s annus horribilis.

A quarter of a century on from one of the British monarchy’s most turbulent years, the royal family is more popular than ever and the appeal of the youngest generation of royals ensures the institution’s survival in the future. 

Thanks to this universal popularity, the monarchy’s influence extends far beyond pomp and circumstance, and helps generate a considerable uplift to the UK economy.

This annus mirabilis, Brand Finance once again calculated the total value of ‘The Firm’, as if it were a business, and the financial benefits it brings to the British taxpayer.

Join us at the launch of our latest report to discover the value of the ‘Kate effect’ and learn how royal warrants and coats of arms can help brands achieve commercial success.


18:00 - 18:30 Complimentary Drinks The Lounge, Brand Exchange
18:30 - 18:40 David Haigh, Brand Finance 

Introduction of the Brand Finance Monarchy Valuation

and the Brand Finance Coat of Arms

18:40 - 18:55 Clive Cheesman, College of Arms The Value of Coats of Arms
18:55 - 19:15 Prof. Qing Wang, University of Warwick The Value of Royal Warrants
19:15 - 19:30 Ben Marson, The Prince's Trust The Value of the Monarchy on a charity
19:30 - 20:00 Panel Session and Q&A Moderated by David Haigh, CEO of Brand Finance
20:00 - 21:00 Networking Drinks The Lounge, Brand Exchange
20 November 2017, 18:00–21:00 UK Time
to be notified of future events


Ben Marson
Director of Partnerships - Corporate and Government
The Prince's Trust

Ben has worked at The Prince’s Trust for 14 years having previously worked in the private sector as a business development manager. He is responsible for leading the strategy and development of partnerships with UK business and government with a particular focus on the specific aim of raising the aspirations of young people across the UK and working to bridge the gap between unemployed young people and the skills that employers need. Before joining the partnerships team Ben managed a range of programmes to turn around the lives of disadvantaged young people including The Trust’s business start-up programme Enterprise, its programme in schools and a range of personal development and grant giving programmes. He holds an MBA in Business Administration and Management.

David Haigh
Chairman and CEO
Brand Finance

David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).

Clive Cheesman
Richmond Herald
College of Arms

As Richmond Herald, Clive Cheesman is one of the crown-appointed officers responsible for the granting and regulation of coats of arms in England, Wales, Northern Ireland and the Commonwealth. He studied classics and ancient history at Oxford and in Italy, was called to the Bar at Middle Temple in 1996, and has written on law, heraldry, history and cultural property. At the College of Arms he has a professional practice assisting a wide range of clients in applying for, using and protecting coats of arms as assets; on the corporate side these range from prominent businesses to educational bodies and local authorities including, most recently, Team GB for the 2016 Olympics in Rio.

Prof. Qing Wang
Professor of Marketing and Innovation
Warwick Business School, University of Warwick

Qing is one of the pioneering voices behind the evolution of the “Luxury Experience” and has written extensively about the effect of the British monarchy on the value of luxury brands, and the impact on tourists from emerging economies like China and India. Her work has been published in leading academic journals as well as featured in the media including Financial Times, New York Times, Luxos, the Red Luxury and Channel 4’s award winning Dispatches programme “How The Monarchy Can Make You Millions”.

As an expert advisor and board member for companies in the UK and China, Qing’s research bridges the gap between academic theory and management practice, hence highly impactful to businesses. She obtained her Doctor of Philosophy (PhD) degree from the University of Warwick in 1993, and twenty years later in 2013 she was awarded a higher doctorate degree - Doctor of Science (DSc.) for her outstanding contribution to social science research. She is the recipient of the 2009 Robert D. Buzzell Award in the U.S. for her contribution to marketing practice and thought, a finalist for the Asia Professional Awards (APA) in the UK in 2015.


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