The 20th of November will mark the Queen and Duke of Edinburgh’s Platinum Wedding Anniversary. It will also be exactly 25 years since the Windsor Castle fire – the event that marked the nadir of the sovereign’s annus horribilis.
A quarter of a century on from one of the British monarchy’s most turbulent years, the royal family is more popular than ever and the appeal of the youngest generation of royals ensures the institution’s survival in the future.
Thanks to this universal popularity, the monarchy’s influence extends far beyond pomp and circumstance, and helps generate a considerable uplift to the UK economy.
This annus mirabilis, Brand Finance once again calculated the total value of ‘The Firm’, as if it were a business, and the financial benefits it brings to the British taxpayer.
Join us at the launch of our latest report to discover the value of the ‘Kate effect’ and learn how royal warrants and coats of arms can help brands achieve commercial success.
|18:00 - 18:30||Complimentary Drinks||The Lounge, Brand Exchange|
|18:30 - 18:40||David Haigh, Brand Finance||
Introduction of the Brand Finance Monarchy Valuation
and the Brand Finance Coat of Arms
|18:40 - 18:55||Clive Cheesman, College of Arms||The Value of Coats of Arms|
|18:55 - 19:15||Prof. Qing Wang, University of Warwick||The Value of Royal Warrants|
|19:15 - 19:30||Ben Marson, The Prince's Trust||The Value of the Monarchy on a charity|
|19:30 - 20:00||Panel Session and Q&A||Moderated by David Haigh, CEO of Brand Finance|
|20:00 - 21:00||Networking Drinks||The Lounge, Brand Exchange|
Ben has worked at The Prince’s Trust for 14 years having previously worked in the private sector as a business development manager. He is responsible for leading the strategy and development of partnerships with UK business and government with a particular focus on the specific aim of raising the aspirations of young people across the UK and working to bridge the gap between unemployed young people and the skills that employers need. Before joining the partnerships team Ben managed a range of programmes to turn around the lives of disadvantaged young people including The Trust’s business start-up programme Enterprise, its programme in schools and a range of personal development and grant giving programmes. He holds an MBA in Business Administration and Management.
David is the CEO and founder of Brand Finance plc. David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management then moved into the marketing services sector, firstly as the Financial Director of The Creative Business and then as Financial Director of WCRS & Partners. He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a director for five years.
David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010.
David has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.
As Richmond Herald, Clive Cheesman is one of the crown-appointed officers responsible for the granting and regulation of coats of arms in England, Wales, Northern Ireland and the Commonwealth. He studied classics and ancient history at Oxford and in Italy, was called to the Bar at Middle Temple in 1996, and has written on law, heraldry, history and cultural property. At the College of Arms he has a professional practice assisting a wide range of clients in applying for, using and protecting coats of arms as assets; on the corporate side these range from prominent businesses to educational bodies and local authorities including, most recently, Team GB for the 2016 Olympics in Rio.
Qing is one of the pioneering voices behind the evolution of the “Luxury Experience” and has written extensively about the effect of the British monarchy on the value of luxury brands, and the impact on tourists from emerging economies like China and India. Her work has been published in leading academic journals as well as featured in the media including Financial Times, New York Times, Luxos, the Red Luxury and Channel 4’s award winning Dispatches programme “How The Monarchy Can Make You Millions”.
As an expert advisor and board member for companies in the UK and China, Qing’s research bridges the gap between academic theory and management practice, hence highly impactful to businesses. She obtained her Doctor of Philosophy (PhD) degree from the University of Warwick in 1993, and twenty years later in 2013 she was awarded a higher doctorate degree - Doctor of Science (DSc.) for her outstanding contribution to social science research. She is the recipient of the 2009 Robert D. Buzzell Award in the U.S. for her contribution to marketing practice and thought, a finalist for the Asia Professional Awards (APA) in the UK in 2015.