Monday 20 November 2017, 18:00 - 21:00
The 20th of November will mark the Queen and Duke of Edinburgh’s Platinum Wedding Anniversary. It will also be exactly 25 years since the Windsor Castle fire – the event that marked the nadir of the sovereign’s annus horribilis.
A quarter of a century on from one of the British monarchy’s most turbulent years, the royal family is more popular than ever and the appeal of the youngest generation of royals ensures the institution’s survival in the future.
Thanks to this universal popularity, the monarchy’s influence extends far beyond pomp and circumstance, and helps generate a considerable uplift to the UK economy.
This annus mirabilis, Brand Finance once again calculated the total value of ‘The Firm’, as if it were a business, and the financial benefits it brings to the British taxpayer.
Join us at the launch of our latest report to discover the value of the ‘Kate effect’ and learn how royal warrants and coats of arms can help brands achieve commercial success.
Richmond Herald, College of Arms
Chief Executive, Brand Finance Plc
Director of Partnerships - Corporate and Government, The Prince's Trust
Professor of Marketing and Innovation, Warwick Business School, University of Warwick
|18:00 - 18:30||Complimentary Drinks||The Lounge, Brand Exchange|
|18:30 - 18:40||David Haigh, Brand Finance||
Introduction of the Brand Finance Monarchy Valuation
and the Brand Finance Coat of Arms
|18:40 - 18:55||Clive Cheesman, College of Arms||The Value of Coats of Arms|
|18:55 - 19:15||Prof. Qing Wang, University of Warwick||The Value of Royal Warrants|
|19:15 - 19:30||Ben Marson, The Prince's Trust||The Value of the Monarchy on a charity|
|19:30 - 20:00||Panel Session and Q&A||Moderated by David Haigh, CEO of Brand Finance|
|20:00 - 21:00||Networking Drinks||The Lounge, Brand Exchange|