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Past event.

The Value of the Monarchy: From Annus Horribilis to Annus Mirabilis

Monday 20 November 2017, 18:00 - 21:00

Event overview.

The 20th of November will mark the Queen and Duke of Edinburgh’s Platinum Wedding Anniversary. It will also be exactly 25 years since the Windsor Castle fire – the event that marked the nadir of the sovereign’s annus horribilis.

A quarter of a century on from one of the British monarchy’s most turbulent years, the royal family is more popular than ever and the appeal of the youngest generation of royals ensures the institution’s survival in the future. 

Thanks to this universal popularity, the monarchy’s influence extends far beyond pomp and circumstance, and helps generate a considerable uplift to the UK economy.

This annus mirabilis, Brand Finance once again calculated the total value of ‘The Firm’, as if it were a business, and the financial benefits it brings to the British taxpayer.

Join us at the launch of our latest report to discover the value of the ‘Kate effect’ and learn how royal warrants and coats of arms can help brands achieve commercial success.

Click here to book tickets +


Clive Cheesman

Richmond Herald, College of Arms

David Haigh

Chief Executive, Brand Finance Plc

Ben Marson

Director of Partnerships - Corporate and Government, The Prince's Trust

Prof. Qing Wang

Professor of Marketing and Innovation, Warwick Business School, University of Warwick


18:00 - 18:30 Complimentary Drinks The Lounge, Brand Exchange
18:30 - 18:40 David Haigh, Brand Finance 

Introduction of the Brand Finance Monarchy Valuation

and the Brand Finance Coat of Arms

18:40 - 18:55 Clive Cheesman, College of Arms The Value of Coats of Arms
18:55 - 19:15 Prof. Qing Wang, University of Warwick The Value of Royal Warrants
19:15 - 19:30 Ben Marson, The Prince's Trust The Value of the Monarchy on a charity
19:30 - 20:00 Panel Session and Q&A Moderated by David Haigh, CEO of Brand Finance
20:00 - 21:00 Networking Drinks The Lounge, Brand Exchange


Brand Exchange,
3 Birchin Lane


Monday 20 November 2017
18:00 - 21:00

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