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Transfer Pricing Forum

22 June 2015, 15:30–21:00 UK Time

Transfer Pricing Forum

The Future of Brands/Intangibles in a Post BEPS Environment

The event explores the current debate and possible implications of the OECD's Base Erosion and Profit Shifting (BEPS) Action Plans on transfer pricing for intangibles. 

This invite only event will examine the key issues and challenges arising from the OECD's transfer pricing guidelines and the proposed amendments from the perspective of tax authorities, practitioners and multinational enterprises (MNEs). Prior to guidance scheduled to be finalised this year, the event should provide anyone with an interest in intellectual property management an overview and insight in to what is a complex and contentious area.



16:30-17:00 Registration & Drinks                                            
17:00-17:10 Graeme Gordon, Executive/CEO, Praxity
17:10-17:25 David Sayers, Partner, Mazaars
17:25-17:55 Mark Carnduff, Senior Transfer Pricing and International Advisor, HMRC
17:55-18:25 Agostino Nuzzolo, General Counsil, Tax and Compliance Director, Italcementi
18:25-18:40 David Haigh, CEO, Brand Finance
18:40-19:15 Panel Session
19:15-21:00 Drinks & Networking
22 June 2015, 15:30–21:00 UK Time
to be notified of future events


Mark Carnduff
Senior Transfer Pricing and International Advisor

Mark is HMRC’s Senior transfer Pricing and International Advisor, he has represented the UKs transfer pricing position at OECD and been involved in many strands of the Base Erosion and Profit Shifting project along with development of the Diverted Profits Tax. Before moving to transfer pricing Mark headed the Corporates team in anti avoidance where he specialised in the corporate intangibles regime and financial instruments. Mark has also been technical advisor for HMRC on a broad range of direct tax subjects. Mark is also CEDR accredited mediator.

Agostino Nuzzolo
General Counsel - Tax and Compliance Director

Agostino Nuzzolo is General Counsel, Compliance and Tax Director of Italcementi Group. Agostino has a double degree in economics and law and is a qualified lawyer in Italy. He joined the Group in 2006. His main responsibilities are legal and corporate affairs, tax planning (including customs and transfer pricing policies) and corporate governance. Prior to joining Italcementi Group, he served as Senior Officer (Lt. Colonel) of the Guardia di Finanza. He is also a board member in some affiliates of the Group. Together with his professional activity, Agostino is a regular speaker on transfer pricing and international taxation seminars and Adjunct Professor of International Taxation at University of Bologna (Italy).

David Sayers
International Tax Partner

David is a Chartered Tax Advisor and member of the Chartered Institute of Taxation, where he sits on the European branch committee.  He is Head of Mazars’ International Tax practice in the UK and was previously a member of the International Tax Board for the global firm. David has been with Mazars for over 20 years, speaks fluent French and spent three years working for Mazars in Paris looking after large corporate accounts.

David was Chairman of Mazars’ Worldwide Transfer Pricing Group for over 15 years and has over 30 years’ experience in international tax. He has advised on tax and transfer pricing issues relating to brands for many years and has particular experience in Luxury Goods, Retail and The Whisky industry.  David lectures frequently on international taxation issues both in the UK and abroad. He has also appeared as a court appointed expert witness on transfer pricing and international tax issues in the UK and abroad.

David was previously the author of Tolley’s International Tax Planning.

David Haigh
Chairman and CEO
Brand Finance

David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).

Graeme Gordon
Executive Director/CEO

Graeme is a chartered accountant and prior to joining Praxity was Managing Director and Senior Tutor of Emile Woolf Group, the international training and development firm. He was also previously Group Finance Director of a technology company listed on the London Stock Exchange.

Graeme has extensive international experience including in Europe, Russia, North America, the Far East, the Indian Sub-Continent and the Middle East. Before becoming a chartered accountant Graeme served as an officer in the Royal Navy. He is a member of the Council of the Institute of Chartered Accountants in England and Wales and formerly twice President of the Thames Valley Chartered Accountants.


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