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Besides generating economic value, brands play a critical role in fueling economic recovery through innovation, creativity and optimism. They convey the source, quality and authenticity of products and services while representing pride, passion and trust, amongst others.
More than sixty percent of consumers are turning to brands they trust. At the Why Brands Matter webinar, hosted in association with IAA Malaysia and BFM 89.9, a panel of guest speakers explored the role brands play in protecting consumers, brand owners, and businesses, and discussed current regulatory policies and how these can impact brands and consumer activity.
The panel debated and discussed what sort of reforms need to be made in order to ensure the policies work for all stakeholders involved.
Samir Dixit, Managing Director at Brand Finance Asia Pacific joined the online panel to discuss the importance of the role of brands in value creation.
The IAA is the world’s most influential network of marketing and marketing communications professionals. Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and marketing communications industry. For over eighty years the IAA has played a strong role in supporting key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development.
BFM 89.9 is a Malaysian independent business and current affairs-oriented radio station.
With a global career spanning over 20 years across brand, marketing, communications, consulting and financial Industry, Samir has a wealth of experience across global strategy, research, IP management, corporate communication, PR, global brand management, M&A branding, and advertising.Previously, as a global brand controller at Standard Chartered Bank, Samir managed the global brand agenda with strong focus on global brand strategy, global brand tracking research/KPIs, internal communication, brand and business integration and brand architecture & alignment during M&A.In his various roles across marketing communications and advertising, Samir has worked across industry segments including FMCG, retail, hospitality, industrial products, automobiles, electronics, beverages, mobile telephony, pharma & healthcare, NGOs, airlines etc.Samir is an i-advisor with IE Singapore, an external speaker, contributes to teaching and curriculum inputs at Marketing Institute if Singapore and at other reputed management institutes.In the past 12 months, Samir has been driving marketing and business acceleration strategies for B2B and B2C segments alike, across industry and consumer segments like pharma, insurance, banking and finance, education, retail, internet/on-line and advertising communications.
John is a senior manager with over 35 years of global experience in multinational FMCG companies across Australia, New Zealand, UK, Africa, Middle East, Latin America and Asia. He was a Marketing Director with branding, marketing and management experience with global brands such as Krafts, Coca-Cola and McDonald's. He was also the CMO, CEO/MD of Khazanah National subsidiaries - Proton and LeapED. John is also a member of MINDA and AICD and is a part time adjunct Professor with UiTM.
The IAA is the world’s most influential network of marketing and marketing communications professionals. Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and marketing communications industry. For over eighty years the IAA has played a strong role in supporting key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development.
BFM 89.9 is a Malaysian independent business and current affairs-oriented radio station.