View the full Brand Finance China 500 2025 report here
China’s top 500 brands boast a combined brand value of almost USD2 trillion in 2025, with TikTok/Douyin retaining the top spot for the second consecutive year.
Brand Finance attributes this growth to the brand’s innovative content strategy, e-commerce integration through TikTok Mall, and hyper-personalised user experiences that continue to boost engagement and monetisation potential across its advertising, retail, and content verticals.
Key highlights include:
- Happy Valley becomes the strongest brand among China’s top 500 with AAA+ rating
- Little Swan’s brand value triples, emerging as China’s fastest growing brand in 2025
- State Grid Corporation of China and CNNC excel in sustainability perceptions
Scott Chen, Managing Director, Brand Finance China, commented:
“China’s top brands have continued to demonstrate remarkable resilience in 2025, with TikTok/Douyin maintaining its dominance as the most valuable Chinese brand and a global leader in the media sector. The rise of brands like ICBC, State Grid Corporation of China, Happy Valley and Little Swan reflects a broader trend towards innovation, sustainability, and customer-centric strategies. Brands are increasingly leveraging digital platforms and e-commerce integration, while also embracing green initiatives to align with shifting consumer values and regulatory pressures. The continued success of these brands underscores the strength of China's dynamic economic and technological landscape”.
