View the full Brand Finance Global Most Valuable B2B Brands Index 2025 report here.
Brand Finance finds that the 250 strongest and most valuable B2B brands have a collective value of USD3.34 trillion. US brands dominate the ranking, contributing 52% of total brand value. The Brand Finance Global Most Valuable B2B Brands Index also finds that only 54% of top B2B brands globally are pure-play, with hybrid models and government-facing brands gaining ground.
Key highlights include:
- Microsoft has retained its position as the world’s most valuable B2B brand, with its B2B brand value growing by a third to USD292.5 billion.
- NVIDIA doubles in brand value to USD87.9 billion, rising to third place. NVIDIA is also named the fastest-growing B2B brand for the second consecutive year.
- Defence, SaaS, and semiconductor brands surge as record levels of global defence spending in 2024 and artificial intelligence continues to reshape the global B2B landscape.
David Haigh, Chairman and CEO of Brand Finance, commented:
“B2B brands have long been undervalued, partly because they invest less in advertising and partly because many boards are dominated by technical leaders who underestimate the power of brand. But the data proves otherwise: even in highly functional sectors, emotional connection and brand trust drive business performance.”
