The inaugural Brand Finance Technology 100 Journal explores the rapidly evolving global technology landscape, highlighting the growing importance of trust as demand for AI accelerates. It features expert insights from Brand Finance and industry leaders on how artificial intelligence and innovation are reshaping brand strategy and long-term value creation.
Key highlights include:
- 46 U.S. brands collectively account for more than three-quarters of Tech 100’s total brand value; China follows with 25 brands
- NVIDIA is the world’s fastest-growing technology brand, followed by Broadcom and AMD
- Brand Finance values OpenAI and Anthropic for the first time in inaugural Technology 100 Journal, ranked 31st and 75th respectively
- Global Soft Power Index 2026: Insights from more than 150,000 global respondents indicate China now surpasses Japan in technological advancement and innovation
