View the full Brand Finance Retail 100 2025 report here
Amazon remains the world's most valuable retail brand for the 10th consecutive year. In 2025, its brand value grew 15% to USD356.4 billion, making it the fourth most valuable brand in the world, according to Brand Finance’s Global 500 ranking.
Key highlights include:
- Total brand value of the world's top 100 most valuable retail brands has risen 9% to USD1.3 trillion
- Walmart is the fastest-growing brand in the top 10, surging 42% to USD137.2 billion
- Australia's Kmart is the fastest-growing brand in the sector globally, with a 79% increase in brand value to USD2.2 billion
- Swedish grocery chain ICA has entered the ranking for the first time and claimed the title of the world’s strongest retail brand
- Retail brands in the pharmaceutical sector, such as Walgreens (brand value down 6% to USD14.4 billion) and Boots (brand value down 24% to USD2.4 billion) have experienced declines in brand value as e-commerce reshapes consumer purchasing habits
Annie Brown, Valuation Director, Brand Finance commented:
“Pharmacies are the latest in a chain of specialist retailers facing the challenges of replacement by e-commerce. From bookshops to electronics stores, Amazon has changed the game making it harder for traditional bricks and mortar specialists to survive, unless they significantly adapt and leverage their potential advantage in customer experience. With Sycamore Partners set to acquire Walgreens Boots Alliance, announced in March 2025, we are excited to see how Walgreens and Boots will evolve their brands and customer experience offers as a result of its private equity injection."
