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Brand to watch: Guangzhou Pharmaceuticals Corporation

Scott Chen
01 July 2021
GPC: a leader in CSR

There are several areas where Guangzhou Pharmaceuticals Corporation (GPC) excels and outshines its competitors, most notably in the CSR sphere.  

According to Brand Finance’s original market research conducted on the Chinese pharma industry, GPC achieved the highest score in regards to caring about the wider community, with 32% of respondents believing that the brand devoted its resources to the wider community. This positive response is spread evenly across the three age groups covered (18-34, 35-54, and 55-75) as well as across different cities covered, showcasing the positive results of GPC’s strategy towards nationwide brand building.  

Furthermore, GPC ranks first in the environment CSR metric. The brand has shown continued dedication in this area, carrying out free collection of expired medicines for 17 consecutive years. So far, GPC has collected more than 1,500 tons of expired medicines and was awarded a Guinness World Record for this impressive achievement.  

Recently, GPC has helped the Guizhou province tackle poverty by inviting leading expert in China in the fight against COVID - Zhong Nanshan – to educate the people about the benefits of consuming cili products. GPC has developed a selection of products from CININJI, which have now become the core products across the cili industry – with the proposition of “health, poverty alleviation, driving consumption”.  


In recent years, GPC has focused on accelerating the pace of internationalisation, through several initiatives including attending international conferences, Davos, Boao, and Fortune Global Forum – all strengthening the brand’s position on the global stage and its relationships with fellow world-leading brands.  

GPC has also actively participated in the construction of the Guangdong-Hong Kong-Macao Greater Bay Area and has entered strategic partnerships with the University of Hong Kong, the University of Macau, and the Guangdong-Macao Chinese Medicine Industrial Park. 

At the beginning of 2020, GPC unveiled its new international headquarters in Macao, its presence hoping to help contribute towards economic diversification across the region and bring more opportunities across Macao society.  

About the Author

Scott Chen
Managing Director

Scott co-founded Brand Finance China where he is currently Managing Director for the company. Over the past 3 years he has led the China team, jointly with the UK headquarters and other international offices branches of Brand Finance, to lay a solid foundation for the Greater China business. Scott is involved in project discovery, pitching, planning, technology input and final delivery across all China related projects, both domestically and internationally.

Scott has more than 25 years of experience in branding and marketing services within China where he experienced the start of Chinese branding from the 1980s after China's Opening Up Policy, and subsequently accumulated rich knowledge and expertise of the Chinese market. In addition to this, Scott has spent over 10 years both studying and working in the UK where he undertook his Postgraduate and Doctoral studies in Finance and Investment. His experience includes financial management and project investment for a world class insurance group and project management for global giants such as State Grid, Apple, Alibaba, Shell and COFCO, etc.

In addition to this, Scott is responsible for the daily management and operation of all other areas of Brand Finance China. He holds thorough expertise in technology, brand valuation and the strategic consulting for brand value growth and it is this unique vantage point of the Chinese market that gives Scott the ability to spot new opportunities and strengthen networks continuously and steadily in the region.