This article was originally published in the Brand Finance Global 500 2024 report
Deloitte has reinforced its position as the world's most valuable commercial services brand following an impressive 21% brand value increase to USD41.8 billion. It is also the 35th most valuable brand globally, up ten place year-on-year.
Deloitte's brand strength is also extremely high, with a Brand Strength Index score of 90.56/100 and elite AAA+ brand rating. It is one of only twelve brands to achieve this feat in 2024. This high brand strength also makes Deloitte the strongest Commercial Services brand in the ranking.
Interview with Vimi Grewal-Carr
Global Chief Growth
Officer, Deloitte
What factors does Deloitte attribute to its brand success?
The enduring strength and success of Deloitte’s brand is rooted in many factors, but at our core is Purpose. Our shared Purpose, “to make an impact that matters,” is at the heart of everything we do. It's not just an aspirational message but a commitment we live daily. We firmly believe our commitment to our Purpose distinguishes us in serving Deloitte clients, attracting top talent, and effecting positive change.
Additionally, a focus on building and keeping trust has helped Deloitte’s brand stand the test of time for over 178 years. Since William Welch Deloitte opened our first office, our commitment to our Shared Values has set us apart. While we have certainly grown and transformed, the constant has been our unwavering dedication to fostering robust, responsible growth and cultivating trust among our clients, our people, and the communities we serve.
Collaboration and partnerships have become crucial elements in today's interconnected world. How has Deloitte fostered strategic alliances, and what role have these partnerships played in driving brand value growth?
Our strategic alliances are an invaluable part of our success story. Our global organization thrives on collaboration, leveraging our multidisciplinary skillsets and insights to drive positive and impactful outcomes for our clients. This collaborative approach is foundational to how we help our clients as they seek broad, transformative solutions in today’s complex business environment.
Across our clients’ journeys, from advising to implementing to operating, we are able to harness the power of the relationships we have with many of the world’s leading technology providers. These alliances fortify our ability to deliver value-centric solutions at every turn, including digital transformation, AI offerings, cloud migration, and workforce initiatives. In essence, exceptional work is born from exceptional partners. Our collaborations with our ecosystem partners continually showcase the best of our brand’s reach and impact.
Employee engagement can significantly impact brand perception. How does Deloitte involve employees in contributing to and aligning with the brand's values and goals?
Our people truly are our greatest asset. We have 457,000 brand ambassadors at Deloitte who contribute world-class skills and insights with a passion that sustains and fuels our brand’s strength year after year. We want to foster a culture where all our people can thrive, so we prioritize their well-being and success by offering flexible work arrangements, promoting work-life balance, diversifying work assignments, facilitating innovative learning and development initiatives, and strengthening leadership capabilities and upskilling opportunities. Our continued investment in our Deloitte Universities builds on our commitment to leadership development and technical training for Deloitte people worldwide.
Our Purpose to make an impact that matters is also key to attracting the best talent. We empower our people to champion causes important to them, such as advocating for LGBT+ rights and climate change. Our people are also integral to Deloitte’s WorldClass ambition to impact 100 million people by 2030 through programs and collaborations with some of the world’s leading education and skills building organizations. It’s a personal point of pride for me that so many of our people actively volunteer their expertise, working with clients, governments, innovators, universities, and nonprofits to support millions of students and education leaders worldwide. Since 2017, our efforts have helped propel 57 million individuals forward.
