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e&: transforming a traditional telco to a global tech group

Brand Finance
17 January 2024

David Haigh, the Chairman and CEO of Brand Finance, recently highlighted e&'s achievements, particularly in reference to the success of its telecoms vertical, etisalat by e&, in the Brand finance Global 500 2024 which was launched at the World Economic Forum in Davos. David also met with Hatem Dowidar, GCEO of e&, who was the top-ranked Telecom Brand Guardian in Brand Finance's Brand Guardianship Index 2024.

Watch the full video below:

e&’s transformation from a traditional telco to a global tech group has been remarkable. Maintaining a strong core business around its flagship telecom brand, Etisalat by e&, the group has been expanding both organically and inorganically.

Recent investments such as StarzPlay, Vodafone and Careem have strengthened the group by diversifying its products and services to maintain the relevance of the etisalat brand for consumers while also building the equity of the e& Masterbrand. It’s no surprise that e& has a brand in its portfolio that has emerged again as the Strongest Brand in the Middle East and Africa and the Strongest Telecoms Brand in the world.

This also means that e& has retained its ranking as the most valuable portfolio of TMT brands in the Middle East and Africa, with an increase of 15% on last year to a total brand value of 17 billion USD. e& as a standalone brand will also be recognized as the fastest growing technology brand in our Middle East ranking to be launched later this year.

About the Author

Brand Finance is the world’s leading independent brand valuation and strategy consultancy. Headquartered in the City of London, we are present in over 20 countries.

For almost 30 years we have helped companies and organisations of all types to connect their brands to the bottom line.