Food brand values return to pre-pandemic levels
- Nestlé retains position as world’s most valuable food brand, valued at US$20.8 billion dollars
- Yili and Lays increase in brand value (top 3)
- Hershey’s is the world’s strongest food brand
- Belvita is the world’s fastest growing food brand (just ahead of a few others)
- New entrant Haitian breaks into top 10 brands in ranking top 10
Nestlé retains position as world’s most valuable food brand, valued at US$20.8 billion
According to the world’s leading brand valuation consultancy, Brand Finance,Nestlé remains on top by a significant margin, with its brand value worth almost twice as much as the second most valuable brand in the ranking, Yili (brand value up 10% to US$10.6 billion).
Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the world’s biggest brands to the test, and publishes around 100 reports, ranking brands across all sectors and countries. The world’s top 100 most valuable and strongest food brands are included in the annual Brand Finance Food 100 ranking.
Despite new supply chain pressures and the continued impact of COVID-19, Nestle continues to consistently pursue its long-term brand strategy by innovating new products and moving forward in its digital transformation. Nestlé credits their decentralized structure as the reason for its agility in responding to changes in consumer needs, customer demands and supply chain challenges, which is correlated with its brand value growth.
Nestlé has invested in developing solutions that meet changing consumer preferences by anticipating growing trends, rapidly testing new ideas and bringing products to market and believes that investment in research and development enables its growth. Nestlé’s long-term strategy is centred around respect for the future.