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Food & Drink 2022 Report Released

Savio D’Souza
24 August 2022

Food brand values return to pre-pandemic levels  

  • Nestlé retains position as world’s most valuable food brand, valued at US$20.8 billion dollars
  • Yili and Lays increase in brand value (top 3)
  • Hershey’s is the world’s strongest food brand
  • Belvita is the world’s fastest growing food brand (just ahead of a few others)
  • New entrant Haitian breaks into top 10 brands in ranking top 10

Nestlé retains position as world’s most valuable food brand, valued at US$20.8 billion

According to the world’s leading brand valuation consultancy, Brand Finance,Nestlé remains on top by a significant margin, with its brand value worth almost twice as much as the second most valuable brand in the ranking, Yili (brand value up 10% to US$10.6 billion).

Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the world’s biggest brands to the test, and publishes around 100 reports, ranking brands across all sectors and countries. The world’s top 100 most valuable and strongest food brands are included in the annual Brand Finance Food 100 ranking.

Despite new supply chain pressures and the continued impact of COVID-19, Nestle continues to consistently pursue its long-term brand strategy by innovating new products and moving forward in its digital transformation.  Nestlé credits their decentralized structure as the reason for its agility in responding to changes in consumer needs, customer demands and supply chain challenges, which is correlated with its brand value growth.

Nestlé has invested in developing solutions that meet changing consumer preferences by anticipating growing trends, rapidly testing new ideas and bringing products to market and believes that investment in research and development enables its growth. Nestlé’s long-term strategy is centred around respect for the future.

View the full report

About the Author

Savio D’Souza
Valuation Director
Brand Finance

Savio is an Associate Director at Brand Finance. Whilst at Brand Finance, Savio has worked on a number of national and international projects in Airlines, Technology Media & Technology (TMT). Savio also has experience in assignments for technical purposes including, tax and transfer pricing, legal disputes and business combinations. Recently Savio has been a key member for projects for clients such as; Truphone, Vodafone, Heathrow, and Turkish Airlines.Due to the nature of the projects to which he has been involved, Savio has helped devise and recommend strategies to clients so that they were able to utilise the potential of their brand. This advice could range from how best to license and franchise the brand to alterations in the Brand architecture and portfolio management.Savio has a MEng degree in Electrical & Electronic Engineering with Management from Imperial College London and qualified as a Chartered Accountant with Brand Finance. Prior to Brand Finance he had spells at  Ernst & Young and one of the largest Oil Services Companies.

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