This article was originally published in the Brand Finance Tyres 25 Report 2026.
As one of the world’s leading tyre manufacturers, Giti operates five production bases and five global R&D and tyre testing centres, with products sold in more than 130 countries and regions worldwide. In recent years, the global tyre industry has undergone a profound transformation, shifting from traditional manufacturing towards a greener, smarter, and more electrified future. Amid challenges and opportunities arising from raw material price volatility, supply chain restructuring, and the rapid growth of new energy vehicles, Giti has consistently prioritised technological innovation as its core growth driver. Leveraging its deep industry expertise and strong market insight, the brand has successfully advanced its strategic transformation from scale expansion to high-quality development.
Giti delivered a particularly strong performance in the Brand Finance Tyres 25 2026 ranking. Its brand value increased by 37.7% year-on-year to USD 1.47 billion, securing 8th place globally. This impressive growth reflects not only the strength of the Giti brand, but also its resilience and ability to create value amid an increasingly complex and rapidly evolving industry landscape.
Innovative products and technological prowess
The healthy growth of Giti’s brand value is inseparable from its continuous investment in product R&D and technological innovation. Its technology platforms, represented by the AdvanZtech platform for passenger car tyres and the T5 Smart Technology platform for commercial vehicle tyres, continue to drive the conversion of innovation into commercial products. In response to the high torque output, low noise operation, and energy efficiency demands of the new energy vehicle market, Giti has actively optimised its product portfolio and material systems, building a diversified product matrix for the premium market.
In 2025, the Yangwang U9X, equipped with GitiSport e·GTR 2 PRO high-performance tyres, achieved a top speed of 496.22 km/h and a Nürburgring lap time of 6:59.157, securing dual records in the global supercar category. Giti continues to deepen strategic partnerships with leading global automakers, establishing comprehensive market coverage across both Original Equipment (OE) and Replacement channels, as well as premium and mainstream segments.
Guided by its Lean Manufacturing philosophy, Giti continues to advance tyre technology through iterative innovation, with the aim of enhancing the driving experience by closely aligning product development with consumer needs. In the passenger car tyre segment, the brand has expanded its product portfolio with several market-recognised launches. For example, the GitiControl P10 was named one of the “2025 China Automotive Selection Top Ten Tyres of the Year”, while the GitiComfort F26 received the “Annual Best High-End Comfort Passenger Tyre” award.
Meanwhile, the Giti4x4 AT200, with its robust durability and all-terrain adaptability, sets a new benchmark for off-road tire performance. In the commercial vehicle sector, Giti has strategically positioned itself to meet the evolving requirements of new energy fleets, developing a comprehensive product portfolio covering a wide range of applications, from urban delivery and regional logistics to port operations and heavy-duty mining.
Strengthening global footprint and brand equity
Giti’s sustained development is reflected not only in technological innovation but also in its global market footprint and evolving corporate strategy. The company continues to advance intelligent and green transformation across its five global production bases, creating a new generation of digitally enabled manufacturing facilities. The Giti Anhui Smart Factory, one of the largest and most advanced tyre manufacturing facilities in the world, integrates R&D and production capabilities while enabling greater process control and traceability from product design through to delivery.
In channel development, Giti’s global network of professional retail outlets surpassed 100,000 in 2025. Through this extensive network, the company continues to strengthen collaboration with partners through systematic training, marketing support, and digital capability building.
By promoting integrated online and offline service models, Giti aims to improve operational efficiency, customer responsiveness, and user experience, while building a more agile and accessible global service network. Brand building also remains a strategic priority. Through participation in high-profile international motorsport events, Giti continues to enhance brand awareness and reputation while demonstrating product performance in demanding environments. Successes in events including the Formula Regional Middle East Championship (FRMEC), the F4 UAE Championship, the Dongchuan Debris Flow International Auto Cross country Championship, and the Taklimakan Rally have helped strengthen the brand’s visibility and contribute to the long-term accumulation of brand equity.
As ESG considerations become increasingly important, Giti has integrated sustainable development into the core of its corporate strategy. The company has established a framework built around Economic Performance, Environmental Management, and Social Responsibility, with the objective of creating long-term value for both business and society. In 2025, Giti China was awarded the EcoVadis Platinum Medal, placing it among the top 1% of companies assessed globally. This recognition highlights the company’s strong performance across sustainable procurement, labour and human rights, environmental management, and corporate responsibility, further strengthening its brand resilience and reputation in global markets.
