This article was originally published in the Brand Finance Global 500 2026 report and Brand Finance IT Services 2026 report
Infosys is once again the world’s third most valuable IT services brand and the fastest growing IT Services brands over the past six years, with a brand value CAGR of 15%. As AI fundamentally reshapes how businesses operate and decisions are made, competitive advantage now hinges on the ability to scale intelligence responsibly. Drawing on decades of experience navigating major technology shifts, Infosys combines Responsible AI, deep domain expertise, and ecosystem-led innovation to help enterprises deliver measurable value - while strengthening trust at every step. In a recent interview with Brand Finance, Sumit Virmani, CMO of Infosys, shares insights into how the brand continues to lead and differentiate in an increasingly AI-driven world.
Interview with Sumit Virmani
How does Infosys stand out in an AI-driven landscape?
Chief Marketing Officer,
Infosys
In this new world, AI is fundamentally reshaping how we trust, work, and make decisions. And with individual expectations shifting, what has also rapidly evolved is the new normal for businesses globally. From simply implementing AI, to navigating across Gen AI, agentic AI, and whatever comes next, it is critical to do so responsibly, at scale, and in ways that truly amplify human potential. That is where Infosys anchors its purpose: to amplify human potential and create the next opportunity for people, businesses, and communities.
As an organisation that has navigated multiple technology shifts, across decades, this is what we have learned in the process. In the world of swiftly evolving AI, competitive advantage lies in an organisation’s ability to scale intelligence while deepening trust. Responsible AI, therefore, will be the foundation of this evolution. And we are at the forefront of it, having built transparency, governance, intelligence, and cultural context into how AI is designed and deployed.
Having worked with organisations across the spectrum, we have also learned to prioritize value discovery across ecosystems. We deeply understand our clients’ domain and technology environments and are well positioned to identify opportunities that transform processes and workflows to deliver innovation and accelerate value realization. As an AI-first organisation that has now embraced this technology at scale, we have deep capabilities and a portfolio of solutions to drive global enterprise transformation. Infosys Cobalt strengthens cloud resilience, Infosys Topaz brings agentic intelligence to life, and Infosys Aster helps redefine experience, at every touchpoint.
Technology is rapidly becoming the core foundation of every brand and every business, across industries, and the most differentiated brands will be the ones that accelerate technology-powered transformation, at scale.
How do sponsorships reinforce Infosys’ brand strategy?
Our sponsorships and media partnerships serve as channels for brand amplification, showcasing innovation, and customer engagement. Take our long-standing association with global tennis, for instance, where we are now connecting with a billion-plus fans worldwide, enabling them to experience the sport like never before. Powered by Infosys Topaz and Infosys Aster, we deliver real-time analytics, democratize video insights, and create immersive fan experiences across some of the world’s largest tennis platforms such as Roland-Garros, ATP, and the Australian Open.
Our technological innovations have enabled 6.9 billion digital impressions, 1.3 billion broadcast and OTT views, and engaged millions through immersive AI-powered experiences. The Infosys Match Centre has drawn over 20 million fans around the world. While these platforms have elevated global recognition for the brand, they have also transformed the sport with cutting-edge technologies and fan-facing innovation, engaging global audiences at scale.
As part of our media portfolio of sponsorships, the brand has collaborated with the FT to deliver creative and immersive journalism on issues that matter. We also co-created the FT Money Machine, reviving an important piece of economic history, while making learning about complexities of economic systems both accessible and engaging. With Economist Impact, we launched The Sustainability Atlas, an efficient way to understand the sustainability landscape in different geographies around the world.
Put simply, these partnerships elevate brand reach and help us demonstrate the power of tech to reimagine experiences and business value, at scale.
Which trends are shaping the IT Services sector, and how is Infosys responding?
As the enterprise growth story passes through the current realm of agentic AI, global enterprises are evolving from small-scale experimentation to reimagining the enterprise fabric.
This transformation is fundamentally about business value extraction at scale, moving AI from promising pilots to measurable outcomes that reshape enterprise economics and competitive positioning. What is making this evolution real is a combination of technology maturity, the rise of contextual models, as well as a culture and workforce strategy evolution - all happening seamlessly and simultaneously.
At Infosys, we are at the forefront of shaping this transformation, as a leading AI value creator for global enterprises. Domain expertise, technological innovation, workforce reimagination, and ecosystem orchestration are at the heart of this promise. Trust, we believe, will continue to be the core foundation for brands in an AI era. As regulations tighten and governance expectations rise, differentiation will belong to those who can move fast and do so responsibly. Our Responsible AI expertise and governance frameworks will enable brands to turn compliance into confidence, allowing businesses to innovate boldly while staying grounded in their purpose.
In an environment that is evolving rapidly, true differentiation in technology lies in how it empowers people, businesses, and communities to navigate their next. Infosys is well positioned to accelerate this journey for global enterprises.
