This article was originally published in the Brand Finance Banking 500 2024 report
BPI Bank recognises the importance of continuously innovating and embracing emerging trends and technologies to remain competitive and relevant in the banking industry. The bank has actively pursued digital transformation, investing in digital platforms, mobile apps, and online banking solutions to provide customers with convenient and secure access to their accounts. BPI has also demonstrated a strong commitment to sustainability, aiming to create a positive impact on the planet and society. Read more about the bank's journey in a new spotlight.
President & CEO,
BPI
How has BPI adapted to emerging trends and technologies, and how has this influenced BPI’s brand positioning in the market?
At BPI, we believe that to remain competitive in the market and to stay relevant to our stakeholders, we need to continuously innovate and be at the forefront of any emerging trends and technologies that can enhance banking services.
BPI has always actively embraced technology through its digital transformation as it continuously invests in digital platforms, mobile banking apps and online banking solutions to provide customers with convenient and secure access to their accounts and a seamless digital experience. We strike a balance between stability and innovation, integrating digital advancements while prioritising security and long-term customer interests. We continuously monitor industry trends, engage with fintech partners and enhance our digital offerings.
BPI’s commitment to technological innovation has helped streamline processes, improve efficiency and offer innovative financial solutions. This has led to increased awareness of our brand in many platforms.
What role do you hope BPI can play in terms of sustainability and the climate change challenge?
BPI actively engages in sustainability initiatives that contribute to the well-being of society and the environment. The bank implements sustainable business practices, reduces its ecological footprint, supports environmental conservation efforts and finances renewable energy projects. BPI’s commitment to sustainability extends beyond its core banking operations, demonstrating its dedication to creating a positive impact on the planet and society.
The bank integrates ESG factors into its risk assessment processes and compliance frameworks. By effectively managing risks and complying with sustainability standards and regulations, BPI safeguards its reputation, preserves natural resources and promotes responsible banking practices.
Employee engagement can significantly impact brand perception. How does BPI involve employees in contributing to and aligning with the brand's values and goals?
At BPI, we believe that effective communication is key to keeping our employees informed, aligned and inspired. By using a variety of communication channels and initiatives and encouraging open communication and feedback through regular surveys, focus group discussions and employee engagement activities, as well as implementing recognition programs that celebrate outstanding employee performance, we help ensure that all our employees are engaged and aligned with our company’s mission and values.
By also embodying our strategic imperatives of customer-obsession, digitalization and sustainability in our actions and mindset, we not only drive exceptional performance to our employees but also foster an atmosphere of collaboration that creates a workplace where everyone is motivated, engaged and eager to surpass their best.
What are the key trends you envisage as being the most important in the banking industry over the next three years and how can brands navigate or capitalise on those?
The future of banking will still focus on digitalisation and sustainability. New technology and new players in the industry will come in, impacting the competitive landscape. We will still see a growing demand for digital banking services, with more individuals adopting digital channels for their banking needs. We have positioned ourselves to capitalise on this by investing in digital infrastructure and talent, as well as enhancing our product and service offerings.
We also see sustainable finance as a key growth area, as more investors and companies are placing greater emphasis on ESG factors in their investment decisions. BPI is committed to sustainability and has set ambitious targets to reduce our carbon footprint and promote sustainable practices. We believe that this commitment will enable us to capture opportunities in sustainable finance and provide innovative solutions to our customers’ sustainability challenges.
To summarise, the future of banking lies at the intersection of digitalisation and sustainability, with a regulatory landscape adapting to these shifts. BPI, grounded in customer-centricity, sustainability and innovation, is poised to seize these opportunities, driving our commitment to being a catalyst for positive change in Philippines’ financial landscape.
