Brand Finance has just released a series of new reports, ranking brands in several markets and business sectors:
Oil & Gas
Shell continues to power progress as most valuable Oil & Gas brand, but Aramco is closing the gap
- Shell remains world’s most valuable Oil & Gas brand, despite 3% brand value reduction
- PETRONAS is again the strongest Oil & Gas brand, earning AAA rating
- Qatargas is the fastest growing Oil & Gas brand, up 147%
- Aramco has highest Sustainability Perceptions Value, US$4.5 billion
Aerospace & Defence
Boeing and Airbus Maintain Dominance at the Top of Global Aerospace & Defence Industry
- Boeing remains the world’s most valuable Aerospace & Defence brand, valued at US$17.5 billion
- Airbus overtakes Boeing to become the strongest brand with AAA- rating
- German brands Rheinmetall and MTU are the fastest growing Aerospace & Defence brands
- Boeing and Airbus have the two highest Sustainability Perceptions Values
Restaurants
- Starbucks extends lead, remaining most valuable restaurant brand for 7th consecutive year, widening gap on McDonald’s
- Texas Roadhouse is the fastest growing brand, up 56%, Jollibee follow close behind
- Greggs is the strongest brand in the restaurant sector with AAA rating
- Starbucks has highest Sustainability Perceptions Value of US$3.1 billion
Telecoms
- Verizon is the world’s most valuable telecoms brand despite slight reduction, US$67.4 billion
- Deutsche Telekom brand value up 5% on rollout of 5G in US and globally
- Sunrise is the fastest-growing telecoms brand following UPC merger, up 68%
- AT&T sees brand value growth after spinning off its media arm
- Swisscom is the strongest telecoms brand, earning 92/100 and elite AAA+ rating, with Jio and Etisalat by e& as the second and third strongest brands
- stc and Etisalat by e& lead in Middle East
- Safaricom has the highest Sustainability Perception Score, while Verizon has the largest Sustainability Perceptions Value.
- Huawei is the most valuable and strongest telecoms infrastructure brand
National Rankings
- Denmark: Lego plays well as it maintains title as Denmark’s most valuable brand for 8th consecutive year
- Middle East: Middle East brand values grow quickly, Aramco remains on top
- United Arab Emirates: Banking and Oil & Gas brands lead growth for UAE brands
- Saudi Arabia: Saudi brands achieve 13% growth in aggregate brand value
- Kuwait: KPC retains position as most valuable Kuwaiti brand, valued at US$4.1 billion
- Qatar: QNB (brand value up 9% to US$7.7 billion) is the most valuable Qatari brand.
- Egypt: The National Bank of Egypt (brand value up 4% to US$477.7 million) has become the most valuable Egyptian brand.