Brand Finance logo

stc: Redefining connectivity

Brand Finance
21 January 2025

stc has achieved the significant milestone of becoming the 9th most valuable telecoms brand globally. stc is also the strongest brand in the Middle East with a Brand Strength Index (BSI) score of 88.7 out of 100 and an AAA brand rating — marking a slight strengthening of the brand since 2024. With a 16% rise in brand value to USD16.1 billion, stc ranks as the third most valuable brand in the region and holds the title of the most valuable telecoms brand in the Middle East.

In an interview with Brand Finance, Faisal Almalki, Brand Management GM at stc, highlighted how the brand's entry into the top 10 most valuable telecoms brands globally underscores its commitment to innovation and strategic investments. He emphasised that this milestone reflects stc's visions to lead on a global scale while staying true the brand's core values.

Interview with Faisal Almalki

Faisal Almalki
Brand Management GM,
stc

stc group has entered the top 10 most valuable telecom brands globally. What does this milestone signify for the brand, and what were the key factors and achievements that contributed to reaching this position?

stc group’s entry into the top 10 most valuable telecom brands globally is a major milestone in our journey. For nearly a decade, we’ve been the most valuable telecom brand in the Middle East, and this achievement reflects our ambition to lead on a global scale.

Today, stc is a digital powerhouse with one of the most comprehensive digital ecosystems worldwide. We are redefining what a telecom company can be in the digital age through bold investments, innovative services, and strategic moves like our 2024 stake in Telefónica.

This ranking validates our efforts to enrich lives, expand beyond traditional telecom, and set a new global standard for the industry. We’re proud to represent the region on the world stage and remain committed to shaping the future of connectivity.

As we begin 2025, how will stc brand look to evolve to effectively support and align with stc group’s strategic goals?

In 2025, stc brand will remain true to the core values and principles that have given us a competitive edge in a rapidly changing industry. As a forward-thinking and dynamic brand, we are committed to advancing next-generation technologies, expanding our digital ecosystem, and empowering individuals, businesses, and communities.

Our evolution will focus on meeting the shifting demands of the digital economy while reinforcing stc as a trusted partner in connectivity and innovation. By staying rooted in our values, we ensure our efforts align seamlessly with stc’s strategic goals, enabling us to thrive in an ever-evolving landscape.

This unwavering commitment to our brand essence positions us not just to adapt to change but to lead it, setting new benchmarks for leadership in the digital age.

As the ICT and IT services segments expand, talent attraction and retention become critical to delivering excellence. How does the stc brand play a role in retaining top-tier talent in this highly competitive landscape?

At stc group, we believe that having a meaningful and clear vision is key to attracting and retaining top talent. Our employees are empowered with the opportunity to shape the future of connectivity and enrich the digital lifestyle of millions.

The telecom and digital industries are incredibly exciting due to their rapid evolution and transformative impact on people’s lives. At stc, our talents play a pivotal role in shaping industries such as healthcare, tourism, sports, logistics, finance, and education through the innovative solutions we provide.

One example of this is our internal innovation program, colab, which encourages employees to bring fresh ideas to life using stc’s capabilities. stc pay, now a highly successful fintech solution valued at over SR 1 billion, began as an idea suggested by one of our employees. Through initiatives like these, we cultivate a culture where innovation thrives, and talent feels empowered to make a real difference.

This alignment between our vision, purpose, and opportunities ensures that stc remains a destination for top-tier talent eager to lead the next wave of digital transformation.

Get in Touch

Message