View the full Brand Finance UK 250 2025 report here.
New Brand Finance data shows the UK has a higher share of top brands founded in the last 25 years than the US, indicating the influence of British innovative upstarts.
Key highlights include:
- Revolut’s brand value has grown eightfold in one year; other challengers Arm, Monzo, and Octopus Energy are also rapidly rising in brand values
- Shell is the UK’s most valuable brand for the ninth year in a row with a brand value of £33.9 billion
- Greggs overtakes EY to become the strongest British brand with top AAA+ rating
- X (formerly Twitter) is UK consumers’ most hated brand
- Marks & Spencer grows 18% to become 26th most valuable British brand, but braces for impact of cyber-attack
