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View the full Brand Finance Global 500 2026 report here

Brand Finance
20 January 2026

New data from Brand Finance reveals AI at full tilt as NVIDIA’s brand overtakes Facebook and Walmart

Key highlights include:

  • NVIDIA surpasses Facebook and Walmart in brand value, reflecting the central role of AI infrastructure in global digital transformation
  • OpenAI enters the Global 500 for the first time, underlining how rapidly AI-native brands are translating technological leadership into brand equity
  • Apple remains the world’s most valuable brand, while Microsoft narrows the gap, becoming only the second brand globally to exceed USD550 billion in brand value
  • Revolut’s brand value more than triples in 2026, earning the fintech brand its debut in the Global 500 ranking
  • YouTube is crowned the world’s strongest brand, with 37 brands achieving an elite AAA+ Brand Strength Index rating

David Haigh, Chairman and CEO, Brand Finance, commented,

“Amid fierce competition to capture value from artificial intelligence innovation, Intel is increasingly perceived as playing catch-up, while the brand values of rivals such as NVIDIA and AMD continue to skyrocket off the back of surging AI demand. This marks a defining moment for Intel: innovate rapidly or risk being left behind. Yet even as brand value comes under pressure, Intel’s brand has strengthened year-on-year. The critical challenge now is translating this strength into tangible performance, or risk losing relevance in 2026’s most significant growth story.”

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