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Whitepapers.

Read the latest whitepapers.


Latest whitepapers.

Soft Power: Why it Matters to Governments, People & Brands Soft Power: Why it Matters to Governments, People & Brands

17.07.2020

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Stand up to stand out? How brands are impacting the debate on social justice Stand up to stand out? How brands are impacting the debate on social justice

30.06.2020

The rise of social injustice Brand Activism poses new challenges for brands: what and how to communicate around this subject Diversity and I...

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Redemption for Banks: Road to Reclaiming and Trust Redemption for Banks: Road to Reclaiming and Trust

05.05.2020

Reputation redemption or a further spiral for UK banking industry It is particularly important for banks to have stronger brands than their ...

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Lessons from the Pandemic - Brand Value and Leadership in Times of Crisis Lessons from the Pandemic - Brand Value and Leadership in Times of Crisis

30.04.2020

Thriving, striving, or surviving? How brands across different sectors are coping with the impact of the COVID-19 pandemic. Strong brands, as...

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How Brands Can Overcome Unprecedented Crises How Brands Can Overcome Unprecedented Crises

27.03.2020

Coronavirus pandemic could trigger the worst downturn in 100 years Aviation sector, oil & gas, hotels, restaurants to be most affected b...

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Global Soft Power Index: Looking at the Stars Global Soft Power Index: Looking at the Stars

28.02.2020

+Brand Finance has launched the world’s most comprehensive research study on the perceptions of soft power, surveying over 55,000 people bas...

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Brand in the Boardroom Brand in the Boardroom

30.01.2020

+ The growth in intangible assets and the changing role of marketing, compels boards to better understand how brands create business and sharehold...

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Sponsorship Valuation: Understanding the True Value of Sponsorship Sponsorship Valuation: Understanding the True Value of Sponsorship

18.12.2019

With such high levels of investment into sports sponsorship, and the inherent opportunities and risks involved, often a lot of money can be lef...

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Goodwill Hunting - How Not to  Miss the Mark in Financial Accounting Goodwill Hunting - How Not to Miss the Mark in Financial Accounting

21.11.2019

+A challenging year for some reinforces the importance of prudence in Goodwill valuation; Debenhams do a bit of restructuring Thomas Cook: D...

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Nation Branding: How to build an effective location brand identity Nation Branding: How to build an effective location brand identity

31.10.2019

 + The approach to branding a nation needs to be both holistic and specific where necessary to serve the goals of the nation as a whole ...

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Using brands as your business model: Key considerations for building out a new internal or external Using brands as your business model: Key considerations for building out a new internal or external

19.09.2019

 + Licensing analysis - whether for owned or licensed-out brands - helps brand owners to notice areas of improvement, guide investment and ma...

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Using Brands as Your Business Model: Lessons on and From Franchising, Licensing and Royal Rate Analy Using Brands as Your Business Model: Lessons on and From Franchising, Licensing and Royal Rate Analy

06.09.2019

Analysis of how brands bring value to a business and setting prices for their use internally or externally help improve their management and di...

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Brand Architecture 101: Value Based Management Brand Architecture 101: Value Based Management

07.08.2019

Can logo and visual identity alignment really deliver business connectivity and a value generating experiences for customer that builds demand,...

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Rigour and Structure in Brand Evaluation: Best Practice  and ISO 20671 Rigour and Structure in Brand Evaluation: Best Practice and ISO 20671

07.08.2019

A strong brand is a valuable asset for any business, driving higher customer acquisition, satisfaction, loyalty, and advocacy. Strong brands co...

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Value-Based Brand Management: Conducting Brand Valuations Value-Based Brand Management: Conducting Brand Valuations

20.06.2019

The IVSC valuation standards from 2008 helped to formalise approaches to valuation which were then used to help create ISO 10668. ISO 10668 ...

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Sports Sponsorship: Getting what  you pay for? Sports Sponsorship: Getting what you pay for?

23.05.2019

Sponsorships in world football continue to soar with the likes of Arsenal and Manchester City receiving lucrative new kit sponsorships for the ...

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