Brand Finance

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Whitepapers.

Read the latest whitepapers.


Latest whitepapers.

Using Brands as Your Business Model: Lessons on and From Franchising, Licensing and Royal Rate Analy Using Brands as Your Business Model: Lessons on and From Franchising, Licensing and Royal Rate Analy

06.09.2019

Analysis of how brands bring value to a business and setting prices for their use internally or externally help improve their management and di...

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Brand Architecture 101: Value Based Management Brand Architecture 101: Value Based Management

07.08.2019

Can logo and visual identity alignment really deliver business connectivity and a value generating experiences for customer that builds demand,...

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Rigour and Structure in Brand Evaluation: Best Practice  and ISO 20671 Rigour and Structure in Brand Evaluation: Best Practice and ISO 20671

07.08.2019

A strong brand is a valuable asset for any business, driving higher customer acquisition, satisfaction, loyalty, and advocacy. Strong brands co...

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Value-Based Brand Management: Conducting Brand Valuations Value-Based Brand Management: Conducting Brand Valuations

20.06.2019

The IVSC valuation standards from 2008 helped to formalise approaches to valuation which were then used to help create ISO 10668. ISO 10668 ...

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Sports Sponsorship: Getting what  you pay for? Sports Sponsorship: Getting what you pay for?

23.05.2019

Sponsorships in world football continue to soar with the likes of Arsenal and Manchester City receiving lucrative new kit sponsorships for the ...

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Value-based brand management: conducting brand evaluations for brand valuations Value-based brand management: conducting brand evaluations for brand valuations

25.04.2019

The new standard on brand evaluation – ISO 10668 – is helping to codify a badly needed management practice: the structured appraisa...

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Value-Based Approach to Brand Transition Decisions Value-Based Approach to Brand Transition Decisions

21.02.2019

Businesses should  evaluate the effect of brand transition , based on demand as well as cost efficiencies. In some cases,  p...

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Improve Your Brand Management, Minimise Your Tax Compliance Risk Improve Your Brand Management, Minimise Your Tax Compliance Risk

13.12.2018

Seventeen years of Brand Finance studying the value of intangible assets has revealed glaring  inaccuracies in financial accounting , most...

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Risky Business: The Accounting Treatment of Goodwill Risky Business: The Accounting Treatment of Goodwill

22.11.2018

Analysis of 58,000 companies reveals widespread hesitance to impair goodwill . Undervaluation of intangible assets such as brands h...

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Understanding Brand Value Differences Understanding Brand Value Differences

13.01.2016

This whitepaper explores the differences in brand valuations done by the principal brand valuation firms, and why they occur. 

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Brands and tax planning Brands and tax planning

12.08.2010

Brands have gradually been moving up the corporate agenda and today play a major role in the life of most successful companies. The financial role...

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Implications of the new international accounting standards for intellectual property owners Implications of the new international accounting standards for intellectual property owners

12.08.2010

On 31 March 2004 the International Accounting Standards Board (IASB) issued IFRS 3 “Business Combinations” (replacing IAS 22 “Bu...

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Connecting Brand Value, 'Brand Equity' and Brand Economics Connecting Brand Value, 'Brand Equity' and Brand Economics

12.08.2010

In financial terms a brand represents the pact between a consumer and a supplier, promising a secure flow of future revenues and profits to the su...

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$700bn up for grabs through more effective management of the world's 500 most valuable brands $700bn up for grabs through more effective management of the world's 500 most valuable brands

12.08.2010

As the relative role of brands, IP and other intangible assets in business continues to grow, multi-nationals are increasingly looking to shelter ...

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