Brand Finance

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Brand in the Boardroom.

Published on 30.01.2020

+ The growth in intangible assets and the changing role of marketing, compels boards to better understand how brands create business and shareholder value
+ Brand equity and brand value are indicators of future income earning capacity, unlike traditional accounting which takes a more historical perspective of an organisation’s performance.
+ It is the marketing asset related measures that are increasingly sought by financial analysts and investors to help understand the future health and prospects of a business.

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