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Bank of America is most valuable 2011 banking brand


The Bank of America has been named as the most valuable banking brand in the world in 2011, according to the fifth edition of the BrandFinance Global Banking 500 By Donia O'Loughlin Read the full article here read more

A Brand New Approach


Now that brands can carry a hard cash value under ISO 10668 , they can be used more widely than ever, for anything from collateral for loans to bargaining in takeovers. Why measure brand value ?   Read the full article here read more

Bank of America Top Bank Brand, Goldman 16th in Survey


Bank of America Corp., the biggest U.S. bank by assets, replaced HSBC Holdings Plc as the world’s most valuable banking brand , according to a survey by London- based Brand Finance Plc By Simon Clark Read the full article here read more

Bank of America tops the most valued brand among banks: study


A survey by London-based Brand Finance Plc of banks, based on the notional amount that a company would have to pay for the brand, has ranked the Bank of America as the most valuable banking brand with an estimated price of $30.6… read more

Brand Finance/The Banker Top 500 Banking Brands


In a still-volatile financial climate, building and maintaining strong brand is a vital part of every bank’s operations. The Banker’s Top 500 Banking Brands listing ranks the leading names.  read more

Indian Banks Starred in Downturn


Two years ago, when the financial crisis on Wall Street reached its peak, economists in India were surprisingly buoyant about its ripple effects in their region. Many contended that emerging high-growth economies such as India's had… read more

A WARC Coverage: Brand Finance Forum 2010


Recent Brand Finance® annual Forum attracted high profile speakers and delegates from a variety of fields. The headline theme was ‘How to measure the contribution of marketing activity to business performance’ . The… read more

2011 BrandFinance® Global 500


The annual  BrandFinance® Global 500  is the most comprehensive global table of brand values  and ratings. Each year, the results are published in the February edition of  The Marketing Week magazine , the leading UK… read more

2011 BrandFinance® Banking 500


The annual  BrandFinance® Banking 500  is the most comprehensive table of published banking  brands’ values  and ratings. Each year, the results are published in the February edition of  The Banker , the… read more

Brand and Deliver


Brand and deliver , a report from the Economist Intelligence Unit, examines the current state of branding in emerging Asia. It looks at how companies are tackling the next—critical—stage of their evolution by harnessing the power… read more

Vodafone Tops Mobile Operator Brand Rankings


Rankings from Brand Finance indicate brand strength of the world’s leading mobile operators ahead of Mobile World Congress . read more

Is Your Brand's Value Rocketing?


The recession has been the making or breaking of many brands , and those that have used the time to reappraise their role in the changing market are now scaling up the 2010 Brand Finance Global 500 list to become the world’s power brands. read more

Now or Never


Failure of India's big three IT firms - TCS, Wipro & Infosys - to build a brand like a Google or a Microsoft may cost them dear By Sarah Jacob & Pankaj Mishra read more

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