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Since its origins in 1938, the IAA has been a recognized force in the marketing and communications industry. Its aims are to advocate freedom of commercial speech and defend a responsible communications industry against unwarranted advertising bans and restrictions; use its global network as a leading platform for sharing knowledge on industry issues, best practices and insights in a rapidly changing business environment and to provide and develop education and professional initiatives that serve the industry, and contribute to recruiting and training talent. The IAA UK Chapter is one of the largest and most successful chapters of this global business association.

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