Founded in Paris in 1983, Nouvelles d'Europe is one of Europe’s largest Chinese cultural and media groups. It operates five regional offices across the UK, Germany, Central and Eastern Europe, Italy and Spain, supported by a network of representatives in more than 20 countries. Its UK edition, launched in 2011, has a weekly circulation of over 35,000 copies across 21 cities in the UK. Its English media brand China Minutes reaches more than 3 million followers across social media, while its media IPs generate over 1 billion annual views on TikTok and Instagram. The organisation also specialises in business and cultural exchange consultancy, film distribution, art curation, festivals and live performance production.