Founded in 2000, The Financial Services Forum is an independent member-based community for over 300 senior executives with an interest in financial services marketing. The FS Forum exists to help members improve their marketing effectiveness on the basis that good marketing is good for the consumer. They achieve this through organising workshops, seminars, conferences and three-day European Summits; producing and promoting the only awards specifically for marketing effectiveness in financial services, presented at an Annual Members’ Dinner; undertake research and publish original material that helps further understanding of marketing effectiveness.