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ADNOC’s Dr Sultan Ahmed Al Jaber is top CEO in Middle East according to Brand Finance

18 April 2022
This article is more than 1 year old.

ADNOC’s Dr Sultan Ahmed Al Jaber has been named the Middle East’s top brand guardian CEO in a report by leading global brand valuation consultancy Brand Finance. Sultan Al Jaber has led ADNOC, the Abu Dhabi National Oil Company, since 2016 and faced the difficult challenge of delivering an increase in ADNOC’s oil production while seeking to transform the business to satisfy changing customer demands and address environmental protection concerns.

Ranking the world’s top CEOs, the Brand Guardianship Index evaluates the performance of chief executives according to how well they manage and grow their companies’ brands. The ranking is informed by the results of an original survey of over 1,000 market analysts and journalists. The top 250 ranking is drawn from a sample of over 500 chief executives of the world’s top companies with at least one brand featured in the annual ranking of the world’s top 500 most valuable brands – the Brand Finance Global 500.

As the CEO of one of the world’s leading oil companies, Sultan Al Jaber faces a difficult challenge to balance commercial and environmental demands. To face this challenge, he has overseen the development of an ADNOC sustainability strategy to extend their legacy as a responsible producer of oil and gas so that they can continue to deliver maximize value for the UAE and key stakeholders.

Richard Haigh, Managing Director of Brand Finance, commented:

“Ultimately, the role of a brand guardian is to build brand and business value. Our ranking recognises those who are building business value in a sustainable manner, by balancing the needs of all stakeholders – employees, investors, and the wider society. More and more, the CEOs ranked in the Brand Guardianship Index must work in partnership to build a sustainable future, redefining the role of a CEO from ultracompetitive entrepreneur to collaborative diplomat.”

Sultan Al Jaber is the highest-ranked CEO outside of the US and China, and ranked higher than any CEO in all of Europe and Africa. Ranked 15th globally in the ranking, he is also the top-scoring leader in the oil and gas sector. In addition to his role at ADNOC, Dr. Sultan holds senior positions within the UAE government, and is a key figure in promoting the diversification and growth of the UAE economy.

Olayan Mohammed Al Wetaid of stc is top Saudi brand guardian

In Saudi Arabia, stc’s Olayan Mohammed Al Wetaid was the highest-ranked brand guardian CEO. Mr Al Wetaid has the tough job of replacing Nasser Sulaiman Al Nasser as CEO. Under Mr Nasser, stc undertook a profound evolution into a leader for digital transformation.

With Mr Wetaid serving as CEO and a brand guardian, stc is now pushing ahead with deploying 5G services for the Middle East and diversifying the Saudi economy in line with the Saudi Government’s broader objectives. Mr Wetaid has a strong opportunity to build upon Mr Nasser’s legacy for the future.

Brand Finance’s research found that Mr. Olayan Mohammed Al Wetaid scores highly on attributes related to focusing on long-term sustainable value which are at the core of brand guardianship and demonstrate long-term vision and commitment. Another metric where Mr. Olayan Mohammed Al Wetaid scored highly was ‘Inspire positive change.’ In a pivotal moment for the world economy as digitisation is increasing, inspiring positive change is important as STC is heavily involved in high priority growth opportunities within the 2030 vision such as smart cities, the digitalization of Saudi’s healthcare system, and the cloud-first policy.

Impressively, there is already widespread familiarity with Mr. Olayan Mohammed Al Wetaid, a notable achievement given his relatively new appointment in the role. Mr Wetaid has an excellent opportunity to serve as a guardian of the stc brand, and industry stakeholders will continue to keep an eye on his leadership in coming years.

Hana Al Rostamani is top-ranked female CEO brand guardian at FAB (First Abu Dhabi Bank)

Hana Al Rostamani, the CEO of FAB (First Abu Dhabi) is the highest-ranked female brand guardian CEO in the Middle East this year, and 15th ranked brand guardian CEO overall in the Middle East. Serving as CEO of the Emirati bank since January 2021, Al Rostamani has extensive internal experience and previously lead personal banking within FAB.

Since her appointment as CEO, Al Rostamani has served as an excellent custodian of the FAB brand which is currently expanding internationally throughout the Middle East with the acquisition of assets such as the Egyptian division of Bank Audi, a Lebanese bank. Her appointment sends a strong signal to key stakeholders that FAB is able to serve people of various demographics in different roles.

Note to Editors & Methodology Measuring the performance of CEOs as brand guardians is an important part of evaluating CEO performance in many organisations. To inform various metrics within the Brand Guardianship Index, Brand Finance commissions an annual survey among a panel of 1,000 market analysts and journalists all over the world. As close observers of the industry, these important stakeholders have informed and valuable views on chief executives’ reputation.

Media Contacts

Andrew Campbell
Managing Director
Middle East
Konrad Jagodzinski
Place Branding Director
Brand Finance
Michael Josem
Associate Communications Director
Brand Finance
Shreya Hiwale
Communications Executive
Brand Finance

About Brand Finance          

Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organisations of all kinds make strategic decisions.

Headquartered in London, Brand Finance has offices in over 20 countries, offering services on all continents. Every year, Brand Finance conducts more than 5,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.

Brand Finance is a regulated accountancy firm, leading the standardisation of the brand valuation industry. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671, and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States.


Brand Finance has produced this study with an independent and unbiased analysis. The values derived and opinions presented in this study are based on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear. Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate. The opinions and financial analysis expressed in the study are not to be construed as providing investment or business advice. Brand Finance does not intend the study to be relied upon for any reason and excludes all liability to any body, government, or organisation.

The data presented in this study form part of Brand Finance's proprietary database, are provided for the benefit of the media, and are not to be used in part or in full for any commercial or technical purpose without written permission from Brand Finance.

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