New data from Brand Finance shows Sri Lanka’s top 100 brands are valued at LKR559.4 billion
COLOMBO, 1 August 2025 – Sri Lanka’s 100 Most Valuable Brands have increased in value and now holds a combined brand value of LKR559.4 billion in 2025, according to the Sri Lanka 100 2025 ranking by Brand Finance, the world’s leading brand valuation consultancy.
After a turbulent 2022 and a year of rebuilding resilience in 2023, bold monetary and fiscal reforms and renewed corporate strategies helped the Sri Lankan economy expand by 5% percent in 2024. In tandem, Sri Lanka’s total brand value climbed 6%, with the top ten brands alone accounting for 55% (LKR309.0 billion) of the total value. The upward trend signals that confidence is returning, and market activity is normalising, underpinned by stronger macro‑fundamentals and the acceleration of digital transformation across leading corporates.
Having been right in middle of the economic crisis and battling challenges over the subsequent 2 years, banking has emerged this year as the best performing sector and Bank of Ceylon (BOC) has been crowned Sri Lanka’s most valuable brand in 2025, with a brand value of LKR57.4 billion. This milestone reflects the bank’s strong financial performance and strategic agility amid challenging economic conditions. In 2024, BOC reported a net interest income of LKR167.6 billion, an 84% increase from LKR91.2 billion in 2023. This growth was driven by the effective repricing of assets and liabilities, which helped cushion the impact of reduced yields on loans and government securities under relaxed monetary policy.
According to Brand Finance’s research data, the bank is one of the most widely recognised and familiar brands in the country, reflecting its deep-rooted presence and strong connection with consumers nationwide. With over 600 branches and one of Sri Lanka’s largest ATM networks, BOC maintains a dominant presence across both urban and rural areas. Its ability to serve a broad customer base has cemented its reputation as one of the country’s most trusted and recognisable financial institutions.
Commercial Bank and Dialog secured second and third most valuable brand positions, with Commercial Bank’s brand value at LKR46.6 billion, while Dialog recorded a brand value of LKR35.4 billion.
Keells (brand value at LKR22.7 billion) has emerged as Sri Lanka’s strongest brand ranked in 2025, with a BSI score of 90.2/100 and an AAA+ brand strength rating. According to Brand Finance’s research data, the retail brand enjoys high levels of familiarity and consideration among Sri Lankan consumers, reinforcing its reputation and influence in the market. Dialog takes second position while Commercial Bank ranks third, with a BSI score of 89.1/100 and 86.3/100 respectively. Both brands earned a AAA brand strength rating.
New entrant PickMe debuts in the ranking at 29th with a brand value of LKR4.3 billion. From its 2015 beginnings as a ride-hailing startup, the homegrown brand has grown into a digital ecosystem offering food delivery, logistics, and more. Its successful IPO in 2024 marked a major milestone for Sri Lanka’s tech scene, signalling strong confidence from both investors and consumers.
Today, PickMe completes over 100,000 rides a day, with annual ride volumes increasing by 164%. Built on reliability, convenience, and strong local relevance, PickMe has become a trusted part of everyday life. As digital adoption continues to rise, the brand is well positioned to shape the future of mobility and on-demand services in Sri Lanka.
With inflation easing and policy steadier, Sri Lanka’s economy is finally giving its home-grown names room to invest, innovate and reconnect with consumers. Brands that lean into digital, double down on trust and stay alert to shifting tastes can turn this growing momentum into lasting equity. Resilience has been proven; now the stage is set for Sri Lanka’s leading brands not merely to recover, but to stride into a more competitive and sustainable future.
Ruchi Gunewardene, Chairman, Brand Finance Sri Lanka, commented:
“This year’s brand value growth tells a bigger story about Sri Lanka’s recovery. As confidence slowly returns, the brands that are standing out understand what matters most to people – trust, access, and innovation. Whether it’s a legacy name like Bank of Ceylon or a new entrant like PickMe, their success comes from meeting real needs in a rapidly changing economic landscape.”
View the complete Sri Lanka 100 2025 rankings at www.brandirectory.com and visit Echelon’s digital platforms from mid-August to read the in-depth analysis around the nation’s top brands of the year.
This year, Brand Finance is collaborating with the prestigious business magazine Echelon, to publish the much-followed annual results. Echelon publications and its related digital and social media channels will carry a comprehensive analysis and also provide an in-depth view on the key sectors of the economy.
Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organisations make strategic decisions.
Headquartered in London, Brand Finance operates in over 25 countries. Every year, Brand Finance conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.
Brand Finance also operates the Global Brand Equity Monitor, conducting original market research annually on 6,000 brands, surveying more than 175,000 respondents across 41 countries and 31 industry sectors. By combining perceptual data from the Global Brand Equity Monitor with data from its valuation database — the largest brand value database in the world — Brand Finance equips ambitious brand leaders with the data, analytics, and the strategic guidance they need to enhance brand and business value.
In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance, compliant with ISO 20671.
Brand Finance is a regulated accountancy firm and a committed leader in the standardisation of the brand valuation industry. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671 and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States.
Brand is defined as a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos, and designs, intended to identify goods, services, or entities, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits.
Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors. Brand Finance evaluates brand strength in a process compliant with ISO 20671, looking at Marketing Investment, Stakeholder Equity, and the impact of those on Business Performance. The data used is derived from Brand Finance’s proprietary market research programme and from publicly available sources.
Each brand is assigned a Brand Strength Index (BSI) score out of 100, which feeds into the brand value calculation. Based on the score, each brand is assigned a corresponding Brand Rating up to AAA+ in a format similar to a credit rating.
Brand Finance calculates the values of brands in its rankings using the Royalty Relief approach – a brand valuation method compliant with the industry standards set in ISO 10668. It involves estimating the likely future revenues that are attributable to a brand by calculating a royalty rate that would be charged for its use, to arrive at a ‘brand value’ understood as a net economic benefit that a brand owner would achieve by licensing the brand in the open market.
The steps in this process are as follows:
1 Calculate brand strength using a balanced scorecard of metrics assessing Marketing Investment, Stakeholder Equity, and Business Performance. Brand strength is expressed as a Brand Strength Index (BSI) score on a scale of 0 to 100.
2 Determine royalty range for each industry, reflecting the importance of brand to purchasing decisions. In luxury, the maximum percentage is high, while in extractive industry, where goods are often commoditised, it is lower. This is done by reviewing comparable licensing agreements sourced from Brand Finance’s extensive database.
3 Calculate royalty rate. The BSI score is applied to the royalty range to arrive at a royalty rate. For example, if the royalty range in a sector is 0-5% and a brand has a BSI score of 80 out of 100, then an appropriate royalty rate for the use of this brand in the given sector will be 4%.
4 Determine brand-specific revenues by estimating a proportion of parent company revenues attributable to a brand.
5 Determine forecast revenues using a function of historic revenues, equity analyst forecasts, and economic growth rates.
6 Apply the royalty rate to the forecast revenues to derive brand revenues.
7 Discount post-tax brand revenues to a net present value which equals the brand value.
Brand Finance has produced this study with an independent and unbiased analysis. The values derived and opinions presented in this study are based on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear. Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate. The opinions and financial analysis expressed in the study are not to be construed as providing investment or business advice. Brand Finance does not intend the study to be relied upon for any reason and excludes all liability to any body, government, or organisation.
The data presented in this study form part of Brand Finance's proprietary database, are provided for the benefit of the media, and are not to be used in part or in full for any commercial or technical purpose without written permission from Brand Finance.
