New Brand Finance data shows banking accounts for over a third of the Philippines 50 total brand value
MANILA, 2 July 2026 – The Philippines' leading brands continue to build momentum in 2026, with the combined value of the nation's top 50 brands rising 11% year-on-year to USD35.3 billion, according to the Philippines 50 2026 report by Brand Finance, the world’s leading brand valuation consultancy. The performance reflects resilient domestic demand, improving investment activity, and sustained consumer spending across key sectors of the economy.
Banking remains the dominant force within the Philippines' brand landscape, accounting for 37% of total brand value, equivalent to USD13.1 billion. The sector's collective brand value increased 19% in 2026, supported by continued credit expansion, stable asset quality, and favourable interest income conditions. Structural drivers also remain firmly in place, particularly the sustained inflow of overseas Filipino worker remittances, which continue to underpin household liquidity, deposit growth, and retail lending activity across the banking system.
Against this backdrop, BDO remains the Philippines' most valuable brand for the third consecutive year, with a brand value of USD3.5 billion in 2026. The bank's continued leadership reflects both the strength of its underlying business performance and its ability to translate scale into enduring brand advantage.
Alex Haigh, Managing Director Asia Pacific, Brand Finance, commented:
"The strength of Philippine banking brands reflects more than a favourable operating environment. It highlights the sector's growing role as a facilitator of economic participation, from household savings and remittances to business investment and credit expansion. BDO's continued leadership demonstrates how scale, trust, and accessibility remain powerful sources of brand value. As banking becomes increasingly digital, the institutions that successfully combine technological innovation with broad customer reach will be best positioned to sustain long-term brand strength."
BDO’s performance has been strong across its core banking operations, supported by double-digit loan growth, rising deposit volumes, and higher net interest income. At the same time, the bank has continued to strengthen revenue diversification through fee-based services, wealth management, and insurance-related businesses, helping to reinforce earnings resilience amid evolving market conditions.
Beyond financial performance, BDO continues to benefit from strong brand fundamentals. According to Brand Finance’s market research data, high levels of recognition and reputation, combined with the country's largest branch network and expanding digital banking capabilities, have enabled the bank to maintain a leadership position across customer segments. Its continued focus on accessibility, financial inclusion and sustainability further strengthens its competitive position as customer expectations and banking behaviours continue to evolve.
Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organisations make strategic decisions.
Headquartered in London, Brand Finance operates in over 25 countries. Every year, Brand Finance conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.
Brand Finance also operates the Global Brand Equity Monitor, conducting original market research annually on 6,000 brands, surveying more than 175,000 respondents across 41 countries and 31 industry sectors. By combining perceptual data from the Global Brand Equity Monitor with data from its valuation database — the largest brand value database in the world — Brand Finance equips ambitious brand leaders with the data, analytics, and the strategic guidance they need to enhance brand and business value.
In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics, compliant with ISO 20671.
Brand Finance is a regulated accountancy firm and a committed leader in the standardisation of the brand valuation industry. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671 and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States.
Brand is defined as a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos, and designs, intended to identify goods, services, or entities, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits.
Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors. Brand Finance evaluates brand strength in a process compliant with ISO 20671, looking at Marketing Investment, Stakeholder Equity, and the impact of those on Business Performance. The data used is derived from Brand Finance’s proprietary market research programme and from publicly available sources.
Each brand is assigned a Brand Strength Index (BSI) score out of 100, which feeds into the brand value calculation. Based on the score, each brand is assigned a corresponding Brand Rating up to AAA+ in a format similar to a credit rating.
Brand Finance calculates the values of brands in its rankings using the Royalty Relief approach – a brand valuation method compliant with the industry standards set in ISO 10668. It involves estimating the likely future revenues that are attributable to a brand by calculating a royalty rate that would be charged for its use, to arrive at a ‘brand value’ understood as a net economic benefit that a brand owner would achieve by licensing the brand in the open market.
The steps in this process are as follows:
1 Calculate brand strength using a balanced scorecard of metrics assessing Marketing Investment, Stakeholder Equity, and Business Performance. Brand strength is expressed as a Brand Strength Index (BSI) score on a scale of 0 to 100.
2 Determine royalty range for each industry, reflecting the importance of brand to purchasing decisions. In luxury, the maximum percentage is high, while in extractive industry, where goods are often commoditised, it is lower. This is done by reviewing comparable licensing agreements sourced from Brand Finance’s extensive database.
3 Calculate royalty rate. The BSI score is applied to the royalty range to arrive at a royalty rate. For example, if the royalty range in a sector is 0-5% and a brand has a BSI score of 80 out of 100, then an appropriate royalty rate for the use of this brand in the given sector will be 4%.
4 Determine brand-specific revenues by estimating a proportion of parent company revenues attributable to a brand.
5 Determine forecast revenues using a function of historic revenues, equity analyst forecasts, and economic growth rates.
6 Apply the royalty rate to the forecast revenues to derive brand revenues.
7 Discount post-tax brand revenues to a net present value which equals the brand value.
Brand Finance has produced this study with an independent and unbiased analysis. The values derived and opinions presented in this study are based on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear. Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate. The opinions and financial analysis expressed in the study are not to be construed as providing investment or business advice. Brand Finance does not intend the study to be relied upon for any reason and excludes all liability to any body, government, or organisation.
The data presented in this study form part of Brand Finance's proprietary database, are provided for the benefit of the media, and are not to be used in part or in full for any commercial or technical purpose without written permission from Brand Finance.
