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Brand Finance extends presence in North America with new office in Montréal

25 July 2022
This article is more than 1 year old.
  • Brand Finance Canada opens new office in Montréal in July 2022.
  • Brand Finance Americas valuations team strengthened by the addition of Alfred DuPuy as Director of Valuation and Strategy for the continent.

Brand Finance is expanding its business by opening a new office in Montréal for Brand Finance Canada, extending its presence throughout the American continent.

Laurence Newell, Managing Director of Brand Finance Americas, commented:As a young, dynamic, and growing team, we have an incredible opportunity to deepen our roots in the region, including Canada, and develop relationships as the premier independent brand valuation consultancy in the world.”

The office will be located at 5455 Av. de Gaspé Suite #776, Montréal, QC H2T 3B3.

Located in the heart of Montréal’s Mile-End neighbourhood, Brand Finance Canada will be within a stone’s throw of exciting local brands, creative agencies, and, of course, the best bagels around.

Valuations team strengthened on the continent.

Extending the team’s capabilities to better serve a growing portfolio of North American client in July 2022, Alfred DuPuy will be responsible for Brand Finance Americas’ valuation and strategy engagements.

Alfred is a brand specialist with over 15 years of experience working in and leading client engagements encompassing research (qualitative and quantitative), analytics, insights, strategy, architecture, valuation, modeling, and ROI across a wide variety of sectors, markets, and geographies.

In his career, Alfred has worked with clients across a variety of sectors including financial services, industrial, manufacturing, logistics, automotive, retail, hospitality, higher education, and not-for-profit.


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Penny Erricker
Communications Executive
Brand Finance

About Brand Finance

Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance for more than 25 years, Brand Finance evaluates the strength of brands and quantifies their financial value to help organizations of all kinds make strategic decisions.

Headquartered in London, Brand Finance has offices in over 20 countries, offering services on all continents. Every year, Brand Finance conducts more than 5,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.

Brand Finance also operates the Global Brand Equity Monitor, conducting original market research annually on over 5,000 brands, surveying more than 150,000 respondents across 38 countries and 31 industry sectors. Combining perceptual data from the Global Brand Equity Monitor with data from its valuation database enables Brand Finance to arm brand leaders with the data and analytics they need to enhance brand and business value.

Brand Finance is a regulated accountancy firm, leading the standardization of the brand valuation industry. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671 and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States.

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