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Brand Finance extends presence in North America with new office in Montréal

25 July 2022
  • Brand Finance Canada opens new office in Montréal in July 2022.
  • Brand Finance Americas valuations team strengthened by the addition of Alfred DuPuy as Director of Valuation and Strategy for the continent.

Brand Finance is expanding its business by opening a new office in Montréal for Brand Finance Canada, extending its presence throughout the American continent.

Laurence Newell, Managing Director of Brand Finance Americas, commented:As a young, dynamic, and growing team, we have an incredible opportunity to deepen our roots in the region, including Canada, and develop relationships as the premier independent brand valuation consultancy in the world.”

The office will be located at 5455 Av. de Gaspé Suite #776, Montréal, QC H2T 3B3.

Located in the heart of Montréal’s Mile-End neighbourhood, Brand Finance Canada will be within a stone’s throw of exciting local brands, creative agencies, and, of course, the best bagels around.

Valuations team strengthened on the continent.

Extending the team’s capabilities to better serve a growing portfolio of North American client in July 2022, Alfred DuPuy will be responsible for Brand Finance Americas’ valuation and strategy engagements.

Alfred is a brand specialist with over 15 years of experience working in and leading client engagements encompassing research (qualitative and quantitative), analytics, insights, strategy, architecture, valuation, modeling, and ROI across a wide variety of sectors, markets, and geographies.

In his career, Alfred has worked with clients across a variety of sectors including financial services, industrial, manufacturing, logistics, automotive, retail, hospitality, higher education, and not-for-profit.


Media Contacts

Michael Josem
Associate Communications Director
Brand Finance
Hugh Brooks
Communications Executive
Brand Finance

About Brand Finance          

Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organisations of all kinds make strategic decisions.

Headquartered in London, Brand Finance has offices in over 20 countries, offering services on all continents. Every year, Brand Finance conducts more than 5,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.

Brand Finance is a regulated accountancy firm, leading the standardisation of the brand valuation industry. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671, and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States.


Brand Finance has produced this study with an independent and unbiased analysis. The values derived and opinions presented in this study are based on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear. Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate. The opinions and financial analysis expressed in the study are not to be construed as providing investment or business advice. Brand Finance does not intend the study to be relied upon for any reason and excludes all liability to any body, government, or organisation.

The data presented in this study form part of Brand Finance's proprietary database, are provided for the benefit of the media, and are not to be used in part or in full for any commercial or technical purpose without written permission from Brand Finance.

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