New data from Brand Finance reveals a 4% drop in the aggregate brand value of the sector’s top 50 brands - the first decline in four years
LONDON, 24 April 2025 – The combined brand value of the world’s top 50 mining brands has declined for the first time in four years, registering a 4% drop, according to the latest Mining, Metals & Minerals 2025 report by Brand Finance, the world’s leading brand valuation consultancy. The mining sector has faced various challenges, including commodity price volatility, geopolitical tensions, and the global energy transition to renewable energy technologies.
Glencore (brand value up 4% to USD6.2 billion) has reclaimed its position as the world’s most valuable mining brand, a rank it last held in 2023, surpassing BHP (brand value down 17% to USD5.1 billion) which moved to the second spot.Securing third place, Rio Tinto’s (brand value up 11% to USD3.8 billion) growth was driven by revenue expansion and positive future projections.
Despite a brand value decline, BHP retained its position as the strongest brand in this year’s ranking, with a Brand Strength Index (BSI) score of 85/100 and an AAA brand strength rating. According to Brand Finance’s market research, the brand’s strength amongst its key stakeholders within the Asian region, particularly around perceptions of its strong leadership and commitment to sustainability and corporate social responsibility.
Posco Steel (brand value up 16% to USD2.7 billion) is the world’s second strongest mining, metals, and minerals brand with a BSI score of 78.5/100 and an AA+ brand strength rating. Barrick Gold (brand value up 14% to USD1.1 billion), follows closely as the sector’s third strongest brand with an AA+ brand strength rating and a BSI score of 76.6/100.
Savio D’Souza, Valuation Director at Brand Finance, commented:
“The mining industry is undergoing a significant transformation, where resilience, brand strength, and adaptability are more important than ever. Brands in the sector have a unique opportunity to be part of the energy transition revolution.”
Steel Dynamics (brand value up 36% to USD894 million) is the fastest-growing brand in this sector for 2025. The brand’s growth is fuelled by strong financial performance and strategic market positioning.
Brand Finance has identified the top-performing brands across six key industrial categories: steel production, aluminium production, coal, copper mining, copper processing, and iron. Chinese brands are leading in three of these six categories and consistently rank among the top five across all, showcasing the nation's growing global influence in the extractive and metallurgical sectors.
Sustainability
Brand Finance also assesses the brands consumers consider most committed to sustainability. The 2025 Sustainability Perceptions Index will be released later this year, revealing which brands are perceived to have the strongest commitment to sustainability globally, the changing role of sustainability in driving demand, and the large amounts of value at risk, being missed, and being secured by the world’s biggest brands.
Kobelco is the top-ranked mining brand in the rankings for its environmental sustainability perceptions. Meanwhile, Citic Pacific Mining is highly regarded for its social sustainability efforts, and Acerinox leads in governance sustainability.
Specialist audience research methodology
This is the second year of primary multi-stakeholder specialist audience research in Mining, Metals & Minerals sector. The analysis captures insights from a global network of senior decision-makers and business transformation leaders, offering actionable findings to help brands grow both their brand equity and commercial impact.
The study covers 15 major brands, including Ma’aden, Barrick Gold, BHP, ArcelorMittal, Phosagro, Newmont, Vale, Anglo American, Rio Tinto, Mosaic, Freeport-McMoRan, Glencore, OCP, Emirates Global Aluminium (EGA), and Alcoa.
The research evaluates brand performance through a wide range of Brand and Reputation metrics, including brand funnel stages (knowledge, consideration, usage, and recommendation), brand image and personality (reputation, strategy, and quality), as well as 18 functional image drivers such as value, innovation, culture, and emotional connection.
Geographically, the study covered a 350 specialist sample from five key regions: Asia (32% respondents), the Americas (29%), Europe (25%), Africa (11%), and Australia (3%).
Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organisations make strategic decisions.
Headquartered in London, Brand Finance operates in over 25 countries. Every year, Brand Finance conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.
Brand Finance also operates the Global Brand Equity Monitor, conducting original market research annually on 6,000 brands, surveying more than 175,000 respondents across 41 countries and 31 industry sectors. By combining perceptual data from the Global Brand Equity Monitor with data from its valuation database — the largest brand value database in the world — Brand Finance equips ambitious brand leaders with the data, analytics, and the strategic guidance they need to enhance brand and business value.
In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance, compliant with ISO 20671.
Brand Finance is a regulated accountancy firm and a committed leader in the standardisation of the brand valuation industry. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671 and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States.
Brand is defined as a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos, and designs, intended to identify goods, services, or entities, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits.
Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors. Brand Finance evaluates brand strength in a process compliant with ISO 20671, looking at Marketing Investment, Stakeholder Equity, and the impact of those on Business Performance. The data used is derived from Brand Finance’s proprietary market research programme and from publicly available sources.
Each brand is assigned a Brand Strength Index (BSI) score out of 100, which feeds into the brand value calculation. Based on the score, each brand is assigned a corresponding Brand Rating up to AAA+ in a format similar to a credit rating.
Brand Finance calculates the values of brands in its rankings using the Royalty Relief approach – a brand valuation method compliant with the industry standards set in ISO 10668. It involves estimating the likely future revenues that are attributable to a brand by calculating a royalty rate that would be charged for its use, to arrive at a ‘brand value’ understood as a net economic benefit that a brand owner would achieve by licensing the brand in the open market.
The steps in this process are as follows:
1 Calculate brand strength using a balanced scorecard of metrics assessing Marketing Investment, Stakeholder Equity, and Business Performance. Brand strength is expressed as a Brand Strength Index (BSI) score on a scale of 0 to 100.
2 Determine royalty range for each industry, reflecting the importance of brand to purchasing decisions. In luxury, the maximum percentage is high, while in extractive industry, where goods are often commoditised, it is lower. This is done by reviewing comparable licensing agreements sourced from Brand Finance’s extensive database.
3 Calculate royalty rate. The BSI score is applied to the royalty range to arrive at a royalty rate. For example, if the royalty range in a sector is 0-5% and a brand has a BSI score of 80 out of 100, then an appropriate royalty rate for the use of this brand in the given sector will be 4%.
4 Determine brand-specific revenues by estimating a proportion of parent company revenues attributable to a brand.
5 Determine forecast revenues using a function of historic revenues, equity analyst forecasts, and economic growth rates.
6 Apply the royalty rate to the forecast revenues to derive brand revenues.
7 Discount post-tax brand revenues to a net present value which equals the brand value.
Brand Finance has produced this study with an independent and unbiased analysis. The values derived and opinions presented in this study are based on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear. Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate. The opinions and financial analysis expressed in the study are not to be construed as providing investment or business advice. Brand Finance does not intend the study to be relied upon for any reason and excludes all liability to any body, government, or organisation.
The data presented in this study form part of Brand Finance's proprietary database, are provided for the benefit of the media, and are not to be used in part or in full for any commercial or technical purpose without written permission from Brand Finance.
