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Golden State Warriors are world champions in first-ever NBA brand valuation playoffs

06 October 2022
  • The Golden State Warriors is the most valuable NBA brand (brand value US$712 million) 
  • The Los Angeles Lakers is the second most valuable NBA brand (brand value US$693 million)
  • The New York Knicks (brand value US$332 million) is third

View the full Brand Finance NBA report here 

Brand Finance, the world’s leading brand valuation and strategy consultancy, today reveals that the Golden State Warriors have the most valuable brand in the NBA with a value of US$712 million.

The San Francisco-based team have become the world’s most valuable basketball brand after winning their seventh championship earlier this year - four of which have been won since 2015.

Brand Finance has individually valued every NBA team, the first time that a brand valuation has been publicly applied to NBA teams in accordance with international standards. 

In second place, with a US$693 million brand value, is the Los Angeles Lakers. The Lakers have an extremely loyal and large fanbase, has invested heavily in marketing and merchandising opportunities, and is associated with a range of global superstars from Magic Johnson and Lebron James, to the late Kobe Bryant.

The New York Knicks (brand value US$332 million) is in 3rd place. However, the Knicks also have the largest following with 13% of NBA fans stating the Knicks are their favourite team.

The Chicago Bulls (brand value US$332 million) and the Boston Celtics (brand value US$331 million) are in 4th and 5th place, respectively.

Hugo Hensley, Brand Finance Head of Sports Services, said: 

“The Brand Finance NBA Rankings demonstrate that success on the court is important but investing in marketing and merchandising whilst proactively engaging with fans is vital for brand success.

Strong brands can help maintain revenue for teams whether performing well on the court or not, ensuring long term sustainability and ultimately increasing their chances of success.”


Note to Editors

Every year, leading brand valuation consultancy Brand Finance values 5,000 of the biggest brands and publishes nearly 100 reports, ranking brands across all sectors and countries.

The world’s top 30 most valuable and strongest NBA brands are included in the Brand Finance NBA 2022 report.

Brand value is the net economic benefit that a brand owner would achieve by licensing the brand in the open market.

Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors.

In addition to brand value, Brand Finance determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Compliant with international standards (ISO 20671), Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in more than 35 countries and across nearly 30 sectors. 

The full ranking, additional insights, charts, more information about the methodology, and definitions of key terms are available in the Brand Finance NBA 2022 report.

Media Contacts

Michael Josem
Associate Communications Director
Brand Finance
Hugh Brooks
Communications Executive
Brand Finance

About Brand Finance          

Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organisations of all kinds make strategic decisions.

Headquartered in London, Brand Finance has offices in over 20 countries, offering services on all continents. Every year, Brand Finance conducts more than 5,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.

Brand Finance is a regulated accountancy firm, leading the standardisation of the brand valuation industry. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671, and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States.


Brand Finance has produced this study with an independent and unbiased analysis. The values derived and opinions presented in this study are based on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear. Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate. The opinions and financial analysis expressed in the study are not to be construed as providing investment or business advice. Brand Finance does not intend the study to be relied upon for any reason and excludes all liability to any body, government, or organisation.

The data presented in this study form part of Brand Finance's proprietary database, are provided for the benefit of the media, and are not to be used in part or in full for any commercial or technical purpose without written permission from Brand Finance.

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