Brand Finance, the world’s leading brand valuation and strategy consultancy, today reveals that the Golden State Warriors have the most valuable brand in the NBA with a value of US$712 million.
The San Francisco-based team have become the world’s most valuable basketball brand after winning their seventh championship earlier this year - four of which have been won since 2015.
Brand Finance has individually valued every NBA team, the first time that a brand valuation has been publicly applied to NBA teams in accordance with international standards.
In second place, with a US$693 million brand value, is the Los Angeles Lakers. The Lakers have an extremely loyal and large fanbase, has invested heavily in marketing and merchandising opportunities, and is associated with a range of global superstars from Magic Johnson and Lebron James, to the late Kobe Bryant.
The New York Knicks (brand value US$332 million) is in 3rd place. However, the Knicks also have the largest following with 13% of NBA fans stating the Knicks are their favourite team.
The Chicago Bulls (brand value US$332 million) and the Boston Celtics (brand value US$331 million) are in 4th and 5th place, respectively.
Hugo Hensley, Brand Finance Head of Sports Services, said:
“The Brand Finance NBA Rankings demonstrate that success on the court is important but investing in marketing and merchandising whilst proactively engaging with fans is vital for brand success.
Strong brands can help maintain revenue for teams whether performing well on the court or not, ensuring long term sustainability and ultimately increasing their chances of success.”
Note to Editors
The world’s top 30 most valuable and strongest NBA brands are included in the Brand Finance NBA 2022 report.
Brand value is the net economic benefit that a brand owner would achieve by licensing the brand in the open market.
Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors.
In addition to brand value, Brand Finance determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Compliant with international standards (ISO 20671), Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in more than 35 countries and across nearly 30 sectors.
Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance for more than 25 years, Brand Finance evaluates the strength of brands and quantifies their financial value to help organizations of all kinds make strategic decisions.
Headquartered in London, Brand Finance has offices in over 20 countries, offering services on all continents. Every year, Brand Finance conducts more than 5,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.
Brand Finance also operates the Global Brand Equity Monitor, conducting original market research annually on over 5,000 brands, surveying more than 150,000 respondents across 38 countries and 31 industry sectors. Combining perceptual data from the Global Brand Equity Monitor with data from its valuation database enables Brand Finance to arm brand leaders with the data and analytics they need to enhance brand and business value.
Brand Finance is a regulated accountancy firm, leading the standardization of the brand valuation industry. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671 and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States.