New Brand Finance data shows Malaysia’s leading brands continue to grow amid global uncertainty
KUALA LUMPUR, 10 June 2026 - Malaysia’s top 100 brands increased in value by 5% year on year to USD62.2 billion in 2026, reflecting the resilience of the country’s leading corporates despite a more uncertain global operating environment, according to the Malaysia 100 2026 report from Brand Finance, the world’s leading brand valuation consultancy.
Leading the rankings once again is PETRONAS (brand value down 4% to USD13.8 billion), which retains its position as Malaysia’s most valuable brand for the 16th consecutive year. Despite softer global energy prices, the brand continues to demonstrate resilience through stable operating fundamentals, upstream expansion, and continued investment in long-term energy transition initiatives.
Genting (brand value up 23% to USD6 billion) rises to second position, recording one of the strongest performances among Malaysia’s leading brands. Growth has been driven by improving operating performance, stronger business volumes across its leisure and hospitality segments, and continued recovery in regional tourism demand across key markets including Malaysia and Singapore.
Maybank (brand value up 4% to USD5.4 billion) retains third position, supported by steady income growth, disciplined cost management, and improving asset quality across its core ASEAN markets. The bank continues to benefit from resilient operating conditions and stable profitability, reinforcing investor confidence.
100PLUS (brand value up 166% to USD190 million) emerges as the fastest-growing brand in Malaysia this year, reflecting the brand’s strengthening position across Southeast Asia’s isotonic sports drink market closely linked to hydration and sporting performance.
Alex Haigh, Managing Director Asia Pacific, Brand Finance, commented:
“National champions such as PETRONAS, Maybank, Tenaga Nasional and PROTON in energy, banking, infrastructure, and consumer sectors remain the foundation of the country’s brand landscape, while we are also seeing stronger momentum from emerging brands tied to logistics, connectivity, digitalisation, and lifestyle consumption. As Malaysia accelerates investment into technology, energy transition, and regional trade integration, the conditions are increasingly in place for Malaysian brands to strengthen their competitiveness both regionally and globally.”
Westports and MISC are this year’s Brands to Watch in the country ranking, reflecting the growing strategic importance of Malaysia’s logistics, maritime, and energy infrastructure sectors. Westports’ brand value increased 21% to USD149 million, driven by higher container throughput and ongoing capacity expansion plans that reinforce its position as a key regional trade gateway. Meanwhile, MISC’s brand value rose to USD678 million, supported by stronger profitability, and its expanding role in energy-related maritime solutions and lower-carbon shipping initiatives.
In the brand strength section, Genting (brand value up 23% to USD6 billion) retains its position as Malaysia’s strongest brand, achieving a Brand Strength Index (BSI) score of 92.1/100 and an AAA+ rating, the highest accolade awarded by Brand Finance. Tenaga Nasional (brand value at USD2.3 billion) follows closely in second place with a BSI score of 91.5/100 and an AAA+ rating, reflecting strong levels of trust, reliability, and nationwide service delivery. Proton (brand value down 17% to USD260 million) ranks third with a BSI score of 90.7/100 and an AAA+ rating, supported by strong domestic recognition and enduring customer loyalty despite intensifying competition in the automotive sector.
Among Malaysian brands, PETRONAS leads in sustainability perceptions, recording the highest Sustainability Perceptions Value (SPV) at USD1.3 billion. The brand’s strong performance reflects its ongoing investments in lower-carbon energy solutions, including carbon capture and storage, hydrogen, and renewable energy projects, supporting its Net Zero Carbon Emissions by 2050 ambition. PETRONAS also records the highest positive Gap Value at USD156 million, indicating significant potential to unlock further value through greater communication of its sustainability achievements.
Across the sustainability pillars, Tenaga Nasional stands out for its environmental initiatives through renewable energy expansion and grid modernisation, Maybank is recognised for its social impact through financial inclusion and community development programmes, while Dutch Lady Milk Industries Berhad demonstrates strong governance perceptions through its commitment to stakeholder engagement, transparency, and long-term community partnerships.
Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organisations make strategic decisions.
Headquartered in London, Brand Finance operates in over 25 countries. Every year, Brand Finance conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.
Brand Finance also operates the Global Brand Equity Monitor, conducting original market research annually on 6,000 brands, surveying more than 175,000 respondents across 41 countries and 31 industry sectors. By combining perceptual data from the Global Brand Equity Monitor with data from its valuation database — the largest brand value database in the world — Brand Finance equips ambitious brand leaders with the data, analytics, and the strategic guidance they need to enhance brand and business value.
In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics, compliant with ISO 20671.
Brand Finance is a regulated accountancy firm and a committed leader in the standardisation of the brand valuation industry. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671 and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States.
Brand is defined as a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos, and designs, intended to identify goods, services, or entities, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits.
Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors. Brand Finance evaluates brand strength in a process compliant with ISO 20671, looking at Marketing Investment, Stakeholder Equity, and the impact of those on Business Performance. The data used is derived from Brand Finance’s proprietary market research programme and from publicly available sources.
Each brand is assigned a Brand Strength Index (BSI) score out of 100, which feeds into the brand value calculation. Based on the score, each brand is assigned a corresponding Brand Rating up to AAA+ in a format similar to a credit rating.
Brand Finance calculates the values of brands in its rankings using the Royalty Relief approach – a brand valuation method compliant with the industry standards set in ISO 10668. It involves estimating the likely future revenues that are attributable to a brand by calculating a royalty rate that would be charged for its use, to arrive at a ‘brand value’ understood as a net economic benefit that a brand owner would achieve by licensing the brand in the open market.
The steps in this process are as follows:
1 Calculate brand strength using a balanced scorecard of metrics assessing Marketing Investment, Stakeholder Equity, and Business Performance. Brand strength is expressed as a Brand Strength Index (BSI) score on a scale of 0 to 100.
2 Determine royalty range for each industry, reflecting the importance of brand to purchasing decisions. In luxury, the maximum percentage is high, while in extractive industry, where goods are often commoditised, it is lower. This is done by reviewing comparable licensing agreements sourced from Brand Finance’s extensive database.
3 Calculate royalty rate. The BSI score is applied to the royalty range to arrive at a royalty rate. For example, if the royalty range in a sector is 0-5% and a brand has a BSI score of 80 out of 100, then an appropriate royalty rate for the use of this brand in the given sector will be 4%.
4 Determine brand-specific revenues by estimating a proportion of parent company revenues attributable to a brand.
5 Determine forecast revenues using a function of historic revenues, equity analyst forecasts, and economic growth rates.
6 Apply the royalty rate to the forecast revenues to derive brand revenues.
7 Discount post-tax brand revenues to a net present value which equals the brand value.
Brand Finance has produced this study with an independent and unbiased analysis. The values derived and opinions presented in this study are based on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear. Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate. The opinions and financial analysis expressed in the study are not to be construed as providing investment or business advice. Brand Finance does not intend the study to be relied upon for any reason and excludes all liability to any body, government, or organisation.
The data presented in this study form part of Brand Finance's proprietary database, are provided for the benefit of the media, and are not to be used in part or in full for any commercial or technical purpose without written permission from Brand Finance.
