Brand Finance’s Banking 500 2026 journal shows Vietnamese banking brands’ collective value is up 13% year-on-year
HANOI, 5 March 2026 – Vietnam’s banking sector continues to advance on the world stage with a 13% year-on-year increase to its collective brand value, amounting to USD14.7 billion in 2026. According to the Banking 500 2026 journal by Brand Finance, the world's leading brand valuation consultancy, Vietnam is represented by 13 banking brands in the global rankings, seven of which demonstrate notable double digit-growth over the past year, reflecting a progressive financial ecosystem.
Vietcombank (brand value up 7% to USD2.5 billion) ranks as the 134th most valuable and third strongest banking brand in the world with a Brand Strength Index (BSI) score of 95.3/100 while retaining its AAA+ brand strength rating. The bank’s success can be attributed to its strategic launch of preferential lending programmes and interest rate policies, which offered lower-than-average rates, contributing to strong familiarity, understanding, and preference within its home market.
Three more banking brands from Vietnam also rank among the world’s top 100 strongest banking brands this year including, MB (brand value up 27% to USD2 billion) with a BSI score of 89.5/100, Techcombank (brand value up 5% to USD1.7 billion) with a BSI score of 84.7/100 and Bank for Investment and Development of Vietnam (BIDV) (brand value up 11% to USD1.8 billion) with a BSI score 80.3/100, respectively taking the 22nd, 45th and 72nd spot. Notably, MB has also earned an AAA+ rating this year (AAA in 2025), the highest accolade for brand strength awarded by Brand Finance.
Climbing up 33 ranks this year to place as the 227th most valuable banking brand globally, VPBank (brand value up 41% to USD995 million) exhibits the biggest brand value growth among Vietnamese banks featured in the global ranking. Several factors played a role in the brand’s performance this year, such as its diversification into key and high-potential sectors of its corporate segment, the surge in credit to small and medium-sized enterprises (SME) driven by expanded lending, and product diversification that attracted customers, deposits, and individual securities.
Alex Haigh, Managing Director Asia Pacific, Brand Finance, commented:
“Vietnam’s banking sector is no longer just growing; it is compounding trust at scale. The global recognition of Vietcombank as one of the world’s strongest banking brands, alongside the rapid ascent of MB, Techcombank, and BIDV signals a sector that is pairing disciplined strategy with customer-centric innovation. Meanwhile, VPBank’s standout growth reflects the dynamism of Vietnam’s expanding SME and retail ecosystem. Together, these brands demonstrate that Vietnam’s banks are not only strengthening domestically but increasingly shaping competitive benchmarks on the global stage.”
Other notable Vietnamese banking brands featured in the Brand Finance Banking 500 2026 include:
Banking Industry Global Insights
Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organisations make strategic decisions.
Headquartered in London, Brand Finance operates in over 25 countries. Every year, Brand Finance conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.
Brand Finance also operates the Global Brand Equity Monitor, conducting original market research annually on 6,000 brands, surveying more than 175,000 respondents across 41 countries and 31 industry sectors. By combining perceptual data from the Global Brand Equity Monitor with data from its valuation database — the largest brand value database in the world — Brand Finance equips ambitious brand leaders with the data, analytics, and the strategic guidance they need to enhance brand and business value.
In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics, compliant with ISO 20671.
Brand Finance is a regulated accountancy firm and a committed leader in the standardisation of the brand valuation industry. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671 and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States.
Brand is defined as a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos, and designs, intended to identify goods, services, or entities, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits.
Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors. Brand Finance evaluates brand strength in a process compliant with ISO 20671, looking at Marketing Investment, Stakeholder Equity, and the impact of those on Business Performance. The data used is derived from Brand Finance’s proprietary market research programme and from publicly available sources.
Each brand is assigned a Brand Strength Index (BSI) score out of 100, which feeds into the brand value calculation. Based on the score, each brand is assigned a corresponding Brand Rating up to AAA+ in a format similar to a credit rating.
Brand Finance calculates the values of brands in its rankings using the Royalty Relief approach – a brand valuation method compliant with the industry standards set in ISO 10668. It involves estimating the likely future revenues that are attributable to a brand by calculating a royalty rate that would be charged for its use, to arrive at a ‘brand value’ understood as a net economic benefit that a brand owner would achieve by licensing the brand in the open market.
The steps in this process are as follows:
1 Calculate brand strength using a balanced scorecard of metrics assessing Marketing Investment, Stakeholder Equity, and Business Performance. Brand strength is expressed as a Brand Strength Index (BSI) score on a scale of 0 to 100.
2 Determine royalty range for each industry, reflecting the importance of brand to purchasing decisions. In luxury, the maximum percentage is high, while in extractive industry, where goods are often commoditised, it is lower. This is done by reviewing comparable licensing agreements sourced from Brand Finance’s extensive database.
3 Calculate royalty rate. The BSI score is applied to the royalty range to arrive at a royalty rate. For example, if the royalty range in a sector is 0-5% and a brand has a BSI score of 80 out of 100, then an appropriate royalty rate for the use of this brand in the given sector will be 4%.
4 Determine brand-specific revenues by estimating a proportion of parent company revenues attributable to a brand.
5 Determine forecast revenues using a function of historic revenues, equity analyst forecasts, and economic growth rates.
6 Apply the royalty rate to the forecast revenues to derive brand revenues.
7 Discount post-tax brand revenues to a net present value which equals the brand value.
Brand Finance has produced this study with an independent and unbiased analysis. The values derived and opinions presented in this study are based on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear. Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate. The opinions and financial analysis expressed in the study are not to be construed as providing investment or business advice. Brand Finance does not intend the study to be relied upon for any reason and excludes all liability to any body, government, or organisation.
The data presented in this study form part of Brand Finance's proprietary database, are provided for the benefit of the media, and are not to be used in part or in full for any commercial or technical purpose without written permission from Brand Finance.
