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Adam Newall

Visual Identity Director

Adam Newall is Founder and Managing Director of VI360, Brand Finance’s specialist visual identity management unit, which was established in 2003.Adam has spent the last twenty years supporting global brands through all parts of the visual identity process, from conception through to implementation and evaluation.He has led global visual identity management projects in more than 30 countries for clients including 3M, Ashurst, Caterpillar, Nordea, Shell, Tata, TNT and Vodafone.Prior to founding VI360 in 2003, Adam was a Director at NykampNyboer London Office, Client Account Team Leader at Shell International, and Account Manager at HTM Design.