Brand Finance logo

Adam Newall

Founder and Managing Director

Adam Newall is Founder and Managing Director of VI360, Brand Finance’s specialist visual identity management unit, which was established in 2003.

Adam has spent the last twenty years supporting global brands through all parts of the visual identity process, from conception through to implementation and evaluation.

He has led global visual identity management projects in more than 30 countries for clients including 3M, Ashurst, Caterpillar, LNG Canada, Ordnance Survey, Nordea, Shell, Tata and Vodafone.

Adam has published a series of reports on Brand Identity Management Best Practice which examines the developments made by business in all sectors over the past 15 years.

Get in Touch