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Bertrand Chovet

Managing Director, France

Bertrand Chovet is Managing Director of Brand Finance France. With more than 25 years of experience in branding, he specialises in brand management, brand valuation, brand audits & analytics.

Business & brand expert bridging employee, customer, strategy, technology, creativity and experience to build business and brand value and solve corporate, industrial, fmcg, luxury or retail challenges. Rich experience with international, major leading corporations or fast-growing companies with a focus on brand valuation, insights, brand definition, strategy, internal engagement, experience and brand & business management to invent, create and implement relevant and differentiated solutions for the business and the society.

Bertrand has taught in HEC, CELSA, ESCE as well as EMlyon and other reputable business schools in France. He has published several articles and papers on branding and marketing and received numerous awards such as Grand Prix Stratégies, RedDot Communication Awards and TopCom Corporate & Consumer.