Cristobal is an Associate Director at Brand Finance, and Regional Manager of Scandinavia, specialising in brand valuation and evaluation, complemented by strategic assignments that leverage robust marketing science.
At Brand Finance, he enhances brand performance and value for companies across Europe, overseeing the DACH region and Scandinavian market due to his international upbringing and fluency in four languages. He has driven brand transformations for global brands including Allianz, Aon, Burberry, Samsung, Lamborghini, Bugatti, LEGO, UEFA, Philips, Hyundai, FC Bayern Munich, and Uber.
Cristobal is also a lecturer at the London School of Economics (LSE) and Bayer Business School, where he teaches brand strategy, brand positioning, and brand valuation. He holds a degree from BI Norwegian Business School and a Mini-MBA in Brand Management.