As Insight Director, Gordon is responsible for the co-design and delivery of all research projects for Brand Finance, as well as leading advanced analytics and behavioural modelling.
During a career spanning 20 years, Gordon has delivered insight on market sentiment, brand position and marketing direction for brands of all sizes and categories. Having lived on four continents and built global insights programs for companies like Microsoft and Sony, he has a unique understanding of cultural differences and how to find the insight needed to build a globally consistent, yet locally relevant, brand.
He is an expert on research projects to inform market dynamics and segmentation, brand position, and marketing and retail activation, has published research articles and presented at industry conferences. Gordon has a joint degree in Economics and Geography from the University of Strathclyde.