Marco is an internationally renowned expert in strategic, digital, and employer branding. He has over 30 years of experience advising global large-scale and mid-sized enterprises of multiple industries, as well as international organisations, associations, nations, and governmental institutions, in brand and reputation-guided stakeholder management.
He is also co-founder and co-chairman of the International Brand and Reputation Community INBREC (www.inbrec.org), where branding, communications and marketing executives have been meeting regularly for more than 25 years to share knowledge and experience. INBREC’s community includes executives from leading companies such as ABB, Allianz, Bayer, Henkel, Hilti, Schindler, Swisscom and UBS.
He serves as Chairman or member of various Executive Boards and Boards of Directors, bringing his expertise in branding and reputation to a range of organisations.
Marco has published two books on branding; Pop-Up-Brands (2019) elaborates on Leading-Edge Branding, explaining where transforming business models and developing brand engagement meet by conceptualising the Brand as a Service. His first book, BRANDING IT 3.0: Business Performance through Excellence in Brand Management (December 2017), became a Top 3 Amazon bestseller in Global Marketing and provides guidance on state-of-the-art brand management through more than 20 best-practice examples.
Marco also lectures at various Universities in Switzerland and abroad and regularly supervises Master’s and Bachelor’s theses on branding topics.