Massimo has over 25 years experience in branding. He began his career in advertising, then PR, then market research,Massimo joined Brand Finance in 2015 and has worked for some of the world’s leading brands such as TIM, Enel, Poste Italiane, Ferrari, Pirelli, IBM, Leonardo – formely know as Finmeccanica - and Italian Ministry of Economic Development.For three years Massimo lectured communications, first at SDA Bocconi then at University of Milan.