As a results-oriented market researcher offering more than 12 years of experience in Customer Insights and Retail Measurement, Quyen has in-depth industry knowledge in Pharma, FMCG, Retail, Ecommerce, Finance, and Automotive.
Prior to joining Brand Finance, she held Senior Manager position at NielsenIQ Vietnam, Kantar Malaysia, Techcombank and Cimigo VN.
She has held roles as research consultant and account lead across industries such as FMCG, Finance, Automotive, Transportation, Retailer, and Pharmaceutical. Some of Quyen’s notable clients include Vinamilk, Nestle, Liwayway, Honda, Ford, Hyundai, Mercedes, Gojek, Aeon, Techcombank, ACB, UOB, and DHG.
Quyen has rich experience and the ability to synthesize information and distil into concrete insights through variety of research techniques. In addition, passionate about market research and striving for success for clients, Quyen keeps up to date on new research techniques and solutions to meet clients’ needs.
She has completed Master of Business and Administration from University of Business Switzerland.