Brand Due Diligence is the process of calculating the fair value of a brand for purposes of a financial transaction. Especially important when preparing for Mergers and Acquisitions or Finance Raising, brand due diligence allows the buyer to get the best value out of the brands included in the portfolio and avoid overpaying, while the seller can ensure they achieve fair value for their brand assets.
We can provide you with audits, valuations, business plans, management and competitive reviews and recommendations on potential value opportunities. Using our expertise in brand management, licensing and IP law, we help keep your brand and other intangibles at the forefront of your decision-making and prepare documents to inform your choices.